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Determinants of Consumption Behavior of Over-the-Counter Medications - the Case of Painkillers and Anti-Inflammatory Medications

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Turek A., Owczarek A.
Journal of Economics and Management
|
2014
|
vol. 15
25-59
EN
From the marketing and medical point of view it will be interesting to conduct the study in the same time on a wider geographical area and compare the influence of the determinants on consumption behaviors regarding OTC painkillers and OTC anti-inflammatory medications as well as buying behaviors in the market of these medications. Studies of consumption behavior and consumer behavior in the market of these medications must also include purely medical aspects. Still, it is cumbersome to include physiologic, pathophysiologic or genetic features in a survey or in a questionnaire interview.(
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