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NEGATIVE OR POSITIVE BIAS IN EVALUATION AS AN EXAMPLE OF SELF-PRESENTATIONAL DILEMMA

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Czerniak A.

Psychological Studies

2005

vol. 43

issue 4

49-58

The study concerns the self-presentational aspect of evaluating other people and their achievements as an example of 'nice or competent dilemma'. The participants evaluated computer graphics and their authors. They were told that it would be a test of their competence, intelligence (competence condition) or interpersonal attitudes, sensitivity and empathy (relation condition). Moreover, participants were motivated to make a positive impression or to avoid making a negative impression, and to do this in public as well as in private conditions (Between-group manipulations). As it was expected, the participants evaluated graphics and authors more negative in competence condition than in relational condition. In the relational condition, they were also more positive in public than in private, especially if they tried to avoid making a negative impression (to be seen as a cruel, rude person). The choice between two positive (nice or competent) and two negative (unfriendly or incompetent) impressions was considered in situation when the 'aim' of research was unclear for the participants. In these circumstances they showed themselves to be critical evaluators (as in the competence condition) but the effect was modified by positive/negative impression factor and public/private factor.

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NEGATIVE OR POSITIVE BIAS IN EVALUATION AS AN EXAMPLE OF SELF-PRESENTATIONAL DILEMMA