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„Eine weite Wohnung unter freiem Himmel“? Zu einer Ästhetik der Sinnesgärten

100%
Diaconu M.
Estetika: The Central European Journal of Aesthetics
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2008
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vol. 45
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issue 2
156-172
EN
Although the common experience of nature and gardens engages all the senses, historical analysis of garden theory shows a clear tendency to reduce green spaces to their imagery and to take the visual arts as the model for garden design. A counter-tendency to this primacy of vision has, however, lately emerged - namely, gardens of the senses or healing gardens, which accentuate also the tactile and olfactory qualities of vegetation and materials. The literature on gardens of the senses provides useful empirical guidelines for garden designers, but on a rather eclectic theoretical basis that applies mainly to private 'jardins de plaisir'. Nevertheless, the accentuation of tactile and olfactory qualities in gardens constitutes a source of well-being, and contributes to a deceleration of life, a positive experience of the natural order and rhythm, and the habitability of a place. Moreover, they are informal laboratories for the education of the senses, and their empirical taxonomies may be integrated into an aesthetic theory of sensory design.
2
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Zaufanie jako element zarządzania marką

100%
Dryl T.
Zarządzanie i Finanse
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2012
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vol. 2
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issue 2
43-53
EN
The article presents the problem of consumer confidence in the brand of product or service. The brand is one of the most important elements of modern marketing. Recognizable brand is an asset the company. Either buying the brand the consumer is purchasing a promise. The product should meet the demands of the consumer. Product brand leads the consumer to purchase. The marketing communication process is done by brand. The competition between companies has become a war between the brands.
3

Rozwój i promocja obszarów wiejskich na przykładzie koncepcji ogrodu dla osób niepełnosprawnych

100%
Płoszaj-Witkowska B., Rusek S.
Barometr Regionalny. Analizy i prognozy
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2013
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issue 1(31)
81-86
EN
This article presents a concept of a garden arrangement for meeting the needs of the disabled from the Social Support Centre in Zakrzewo. The concept assumes the creation of green places suitable for spending free time. The concept consists of the particular organs which symbolise the particular senses. Each of the organs is located in a separate section of the garden. The design of these sections stimulate the particular senses. The main property of the arrangement was to create a safe and calm place for the disabled to learn in safety and comfort as well as to spend their free time.
4

Sensual and Moral Urban Planning at Post-War Poets-Authors of Song Lyrics (Jeremi Przybora, Agnieszka Osiecka, Wojciech Młynarski)

75%
Madurowicz M.
Białostockie Studia Literaturoznawcze
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2013
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vol. 4
63-82
EN
The paper follows the urban motif in works of Jeremi Przybora, Agnieszka Osiecka and Wojciech Młynarski. It proposes an interpretative matrix in the formula of seven passages: (1) following urban morality, (2) following urban senses, feelings and emotions, (3) following authenticity, (4) in search of the city as a metaphor, (5) following urban diagnoses and findings, (6) towards the space of imagination, (7) on the route of urban idioms.
5
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CANADIAN ANTHROPOLOGY OF THE SENSES - AN ALTERNATIVE TO POSTMODERNISM (Kanadyjska antropologia zmyslow - alternatywa wobec postmodernizmu)

75%
Angutek D.
Lud
|
2010
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vol. 94
221-242
EN
The author presents the orientation of the anthropology of the senses, which has been developing in Canada since mid 1980s. She discusses the founding initiative, the role of the critique of modernism, the consequences of the dominance of the sense of sight in Western culture and the theoretical findings to date. She elaborates on the treatment of the senses as the basic filter and creator of knowledge about the world, which conditions any other form of man's mental and physical activity. Canadian researchers treat perception as the area of cultural processes; they detach themselves from the error of treating sensory experience as a natural phenomenon. This approach contradicts modernist, cognitive and postmodernist concepts of learning about the world and its cultural interpretation. Using ethnographic data on 'chemical' senses and the tactile sense opens an entirely new field of experience for cultural anthropology. Canadian anthropologists, using special research techniques, learn about different possibilities of experiencing the world and interpreting it through the senses. With this data, they try to overcome theoretical and epistemological limitations of contemporary anthropology, enrich its theoretical instruments and change its quality. The project to create a completely new research orientation, started by the anthropologists of the Concordia University in Montreal, has not been completed yet. But it can be said that the Canadian anthropology of the senses has initiated an important epistemological breakthrough in social sciences.
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