The article describes shops and shopping opportunities which are seen as one of the active factors supporting the change of traditional way of dressing in Východná, Važec and Štrba villages. It depicts constituent forms of customer ś contacts with consumer goods during the 20the century in the upper areas of the Liptov region and it points out the change-creating moments in clothing that had been brought by the above mentioned contacts. It also notes the current form of purchases and the most used and visited shops.
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