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EN
This article deals with the concept of standard variety based on the idea that each variety reflects the relationships between the relevant social forces in a language community. The author presents and analyzes Ammon's model of social forces determining what is standard in a language. Four forces are identified: the norm authorities, who manage language production, the codifiers, who produce grammars and dictionaries, the model speakers/writers, who produce model texts, and the language experts, who deliver their opinions. What is or is not a variant of the actual standard variety depends on the mutual consensus of all four forces, not only on the decisions of the codifiers themselves. The balance among all four forces guarantees the desirable stability of the standard variety.
EN
This article, drawing upon Juraj Dolník’s book on the theory of standard language with regard to standard Slovak (2010), concentrates on the question of the sources of standard variety and the problem of objectivity of scientific knowledge. Reconsidering Dolník’s concept of norm critically, it places emphasis on the fact that linguistic norms, as a part of social norms, are constituted in interactions, which helps to explain their indexicality. It also argues that language users are actors in social processes who hold specific social roles, which corresponds to their differing power (and vice versa). Referring to Language Management Theory, the article concludes with some more general arguments in favor of qualitative methodology in the research on linguistic norms and the standard variety.
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