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Slavica Slovaca
|
2020
|
vol. 55
|
issue 1
69 - 81
EN
The paper introduces the methodology of the associative experiment, one of the most successful psycholinguistic research tools developed to date. Based on her experience and the work of foreign authors, the author describes all aspects that ensure or, on the contrary, jeopardize the validity of the associative experiment. The study deals with the characteristics of the steps preceding the associative experiment itself (sample selection of respondents, compilation of the association questionnaire, etc.), characterizes the course of the experiment and various factors affecting it. It also points out specific errors that a person conducting the experiment may make in the associative experiment process. The work contains methodological recommendations concerning the systematisation of the results of the associative experiment and their analysis.
EN
The author examines W.V.O. Quine's theory of the origin of moral values as presented in 'On the nature of moral values'. He points to some rather evident shortcoming of that theory. He is particularly worried by its vagueness and a deficient definition of altruism in Quine's theory. Then he tries to find out if it is possible to keep Quine's initial assumptions--especially behaviourism and naturalism--but clarify the vagueness and adopt a more satisfactory view of altruism.
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