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IMPORTANCE OF STRATEGY AND ASPECTS OF STRATEGIC DEVELOPMENT IN SMALL AND MEDIUM-SIZED ENTREPRENEURSHIP

100%
Svatošová V.
Ekonomický časopis (Journal of Economics)
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2018
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vol. 66
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issue 4
329 – 349
EN
The main aim of this research is to identify how important the strategy and determinants of strategic development and strategic management are for the selected research sample of small and medium-sized enterprises (SMEs). The main research methods are selected methods of financial analysis and personal interview with manager-owners of selected SMEs. The research confirmed that not all strategic development determinants are considered among SMEs as equally important. The monitored SMEs consider strategy for business development as important, although only 47% of them have a formulated strategy. Individual functional and corporate strategies and defined areas of strategic management are not considered by SMEs as equally important. The size of the SME has a direct impact on strategy formulation – the bigger the enterprise, the higher the probability that a strategy is formulated. The research also confirmed formulating and implementing a strategy has a positive effect on the economic results of the SME.
2

IMPORTANCE OF DETERMINANTS OF STRATEGIC DEVELOPMENT IN E-COMMERCE

100%
Svatošová V., Rajchlová J.
Ekonomický časopis (Journal of Economics)
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2022
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vol. 70
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issue 9-10
768 – 792
EN
The main aim of the paper is to identify the determinants of strategic development in e-commerce and evaluate their importance on the whole process of strategic management. A research evaluating the importance of determinants is carried out using the online questionnaire survey with enterprises in e-commerce. The paper focuses on research sample consisting 188 SMEs and 21 large enterprises in e-commerce. Selected methods of statistical induction and descriptive statistics were used for verification of the research hypotheses. The research has shown that e-commerce enterprises primarily attribute a varying importance to individual determinants in the process of strategic management. The results show enterprises primarily underestimate the following determinants of strategic development in e-commerce: mission and vision, strategic situational analysis, strategic control, corporate culture, personnel management and strategy, financial management and strategy, ability to work with legislation. E-commerce enterprises do not apply a comprehensive approach in the process of strategic management in the Czech environment in e-commerce.
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