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EN
The paper is a collection of reflections and observations concerning adult students' behavior during classes. It consists of five parts. The first one lists the characteristics of adult students. Part two presents features of educational situation of the students. The third segment signals survival strategies characteristic of young learners, whereas part four discusses kinds of behaviors observed in adult students. The last part contains the conclusion. The author brings forward two theses that require further research. The first one says that students' participation in formalized education triggers behaviors acquired during earlier stages of education, while the other refers to the claim that adult students' behavior does not differ much from the strategies applied by young learners.
Communication Today
|
2015
|
vol. 6
|
issue 2
20–31
EN
Strategies serve as a means for achieving set objectives and goals. By selecting and applying the right strategies, many business entities have become successful on the market; they have been able to beat their competitors and face a number of risks. Therefore, business organisations may consider these strategies as a key to their successful establishment on the market. However, there are no clear definitions of such strategies; an exact ‘manual’ for selecting and implementing the ideal strategy is also hard to determine. That is why, in practice, we often come across a combination of several types of strategies. However, their common features leading to market success include the focus on thorough planning and detailed knowledge of the market. Addressing the issue of media planning, we have to take into consideration so-called media strategies or strategies of media planning. The main purpose of these strategies is to fulfil the set media objectives. It cannot be denied that media play an important role in the processes of marketing communication. They function as bearers and distributors of advertising messages which are to be delivered to the target audiences, helping the advertisers achieve their goals as well as – especially if we place emphasis on the broader contexts –related communication and marketing tasks. Therefore, we may see the media as communication tools and significant elements of advertising or communication campaigns. Selection of suitable media space is thus the basic principle of media planning and an inherent part of media strategy. The article focuses on the significance, role and position of strategies in the process of media planning; the author defines the basic types of media strategies and the main criteria for selecting the appropriate media strategy.
EN
The aim of the study was to find: 1) the relationship between the basic components of the basal mental personality integration (cognitive, emotional, regulatory and adjusting variability), factors of general personality variability (general mental arousal, motoric dynamics) and styles of coping with decisional conflict in decision-making (vigilant, hyper-vigilant behaviour, buck-passing and procrastination) in paramedics, 2) stability, or variability of occurrence of identified relationships among paramedics with the different length of experience. Sample: 134 paramedics, age: 22 – 51 years, AM = 33.22, SD = 6.26. Methods: Melbourne Decision-Making Questionnaire, MDMQ (Mann et al., 1997), Questionnaire SPARO (Mikšík, 2004). Results: Significant relationships between components and factors of mental integration (emotional and regulatory invariability, lower mental arousal) were found. Their integration forms a “calm, mentally stable and resilient personality type” and the choice of hyper-vigilance and defensive, avoidance strategies: procrastination and buck-passing. The results are interpreted within the context of the personality concept “basal psychical self-regulation and integration” of Mikšík (2004), the theory of conflict by Janis and Mann (1977) with regard to the specific research set (working in stressful conditions, team character of work and typical personality characteristics of paramedics: performance orientation and high need for praise). Apparently, to understand the behaviour styles of paramedics in decision-making it is necessary to consider the aforementioned occupational and social aspects.
EN
This paper presents three translation strategies applied to selected fragments of the texts from Insulario [1982] by Alonso Quesada (1886-1925), whose works have never been earlier translated into Polish. Particular attention is paid to the difficulties in translation of the realistic background details of the early 20th century on the Canary Islands and in bringing this world closer to a contemporary Polish reader.
5
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Ontologia myślenia strategicznego

75%
Homo Ludens
|
2009
|
issue 1
113-121
EN
The article introduces a general definition of strategies and describes some of its ontological assumptions. The work shows that all strategies have some common structures that include the aims and means of carrying out a particular strategy, the context it takes into account and the relations between them and the principles of effectiveness and efficiency. Special attention is devoted to the assumption of rationality in strategies and their similarities to games. In this context the article explains some applications of game theory in strategies.
EN
The article highlights those aspects of logistics which determine that logistics should be treated as an area of practical knowledge, deeply settled in theoretical foundations of other disciplines and scientific theories. The article contains original author's concept of understanding the matter of logistics, in close connection with its aims and service, as well as integration functions. Logistics integrates interdisciplinary approach to economic processes — from praxeological aspects of good work and rules of economizing activities, to the implementation of information technologies in virtual economic organizations—favourable for better use of resources and cost reductions. It constitutes the main prerequisite of constructing contemporary economic strategies of total supply chains.
EN
This contribution presents some of the findings of ethnographic-oriented research conducted on activities taking place within the school classroom. The author focuses on activities carried out during class by grammar school students and looks at their strategies and procedures for coping with the rules and demands placed on them daily by the school. These strategies of bypassing, violating and confronting school norms are part of the unofficial 'hidden life', which coexists with the official life at school. The research predominantly consisted of participant observations, which the author undertook via individual and group discussions. On the basis of these results and almost eight-month long observations, the author drew up a classification system of the specific activities taking place during the class and identified three types of strategies - sedating, irritating and preventive - which students used as means of achieving their aims.
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