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EN
In the autumn of 2001, the author conducted a rather extensive sociological survey in the Czech Republic concerning preferences in music and musical activities. A representative sample of the population, aged between 18 and 75, included more than 1 000 people. The survey Explorer broader contexts of musical consumption as well. A set of questions concerning the relationship of the subjects to social groups defined by nationality and race, and attitudes to violence or sexual orientation, served as indicators of broader cultural values. The exploration of relationships among musical and extra-musical characteristics resulted in constructing a slightly Adornian typology of listeners to music including following types: Brass & Country, Pop Only, Soft Rock, Easy Listening, Hard Core, Classical Tradition, and Love for Everything.
EN
The article describes the method of an individual efficiency measurement system in a real enterprise of designing, as a case study. Thanks to this method prepared and dedicated for this specific company environment it was possible to discover and indicate all week points in its functioning and organization. Also the deployed system al-lowed for a consequent and detailed analyze of the efficiency that gave opportunity of a better control of production processes and a possibility to take required corrective actions in a real time. The system has led to an overall increase of efficiency and productivity.
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EN
When we send advance letters to the sampled persons in a survey, we expect that the recipients will read them and, based on the information provided, will decide on their participation in the survey. Therefore, the letter is expected to play an important role paving the way for the interaction with the interviewer. Findings from in-depth interviews with hard refusers from ESS 3 (2006) and ESS 4 (2008) presented in this paper indicate that such individuals are generally not interested in the mailing received and can hardly remember anything from it. The paper also shows how, following the findings of this research, the advance letters in subsequent ESS rounds in Poland were modified in order to generate recipients’ interest and drive participation.
EN
A survey on a sample of Polish companies shows that the attitude among Polish exporters towards marketing is generally positive. Most exporters recognise that marketing is needed and it is good for consumers. However, there is also only narrow understanding among companies of marketing as a tool that can increase sales. The attitude towards marketing is better at a general level than it is towards more specific areas of evaluation. The marketing activities companies employ are indeed perceived as effective, but also as aggressive, intrusive, annoying and to invade consumers’ privacy. Exporters critically assess both the level of education of marketers, as well as the competence of persons engaged in marketing. Generally, the attitude of Polish exporters towards marketing does not differ significantly from the attitudes of companies operating mainly in the domestic market.
EN
Measuring and evaluating performance, and – even more – exploring the factors influencing performance is of key importance both in the case of business enterprises and non-profit- oriented public organizations. Wellknown economists and businessmen try to improve the measuring methods. Measuring the fufilment of requirements regarding public organizations is typically made by analysing the financial management, but obviously it is not enough. The objective of the public sector is to create public goods which have no obvious and marketable value. Measuring the performance of man who plays a key role in value creation is important because – in addition to increasing the efficiency of the organization – he also has an important role in motivation. The paper reviews the performance measurement of staff working in the public sector organizations and, based on a survey by a Hungarian university, evaluate the attitudes of the public sector staff concerning performance evaluation.
Sociológia (Sociology)
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2013
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vol. 45
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issue 3
290 – 315
EN
The authors examine the role of media coverage of events in the process of public agenda setting. They define focusing events according to Kingdon (1995) as events that call attention to problems and issues. Scholars have introduced several typologies of media coverage in the long tradition of agenda-setting research. However, no previous work has examined the differing effects of news items exclusively in terms of (a) issues, (b) a focusing event, and (c) both an issue and a respective focusing event. Their research question is: “Does a focusing event strengthen the effect of a news item by setting the personal agendas of members of the public?” To answer the question, the authors chose the cognitive portrait research design and used individual data to study the issue (see the Acapulco typology, McCombs 2004) of Church property restitutions in the Czech Republic. Their focusing event is St. Vitus Cathedral trial. They use data from a weekly panel survey of the events deemed most important by respondents between April and May 2008. They combine these panel data with the results of a content analysis that monitored the total number of news items referring to Church restitutions and St. Vitus Cathedral trial (Vinopal 2009). Their results show that the coverage of a focusing event has a significant positive effect on setting the respective issue as a personal agenda, but the coverage of a focusing event is unable to influence the agenda-setting process on its own. A focusing event must be contextualized (i.e., mentioned in the same text as the issue) to affect a recipient’s personal agenda. The authors suggest carefully distinguishing between the coverage of mere issues and contextualized coverage of a respective focusing event in future agenda-setting research.
EN
This paper focuses on the issue of surveying older people. Increasing interest in the issue of ageing and old age has been accompanied by infrequent debate on the methodological pitfalls that might influence research into this specific, albeit very heterogeneous population. Interviewers routinely complete post-interview questions that provide important information on such criteria as respondent difficulty in answering the questions posed. This article examines such difficulty in terms of interviewer and respondent characteristics. It investigates three potential explanations of why interviewers judge an interview as difficult: (1) interviewer characteristics (age and gender), (2) socio-demographic characteristics of the respondent and (3) respondents’ sense of well-being. The data used in this study were obtained from four surveys conducted with older people in the Czech Republic between 2007 and 2011. These surveys explored ageing and old age. The findings show the crucial importance of respondents’ sense of well-being and level of education. No interviewer age or gender effects were observed.
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Znalost pomistnich jmen v Jemnici a Lhoticich

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Acta onomastica
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2010
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vol. 51
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issue 1
269-299
EN
Knowledge of Anoikonyms (Minor Place Names) in Jemnice and Lhotice Within an extensive survey of anoikonyms in Moravia and Silesia, their list was made in Lhotice in 1969 and in Jemnice in 1974. The aim of the new comparative research, carried out in August 2009, was to find out in which degree the collected names were preserved in the memory of the representatives of three generations of the current population in both localities, whether they still use the anoikonyms in communication and in identification of the objects. From the original set of the names, mainly agronyms were not preserved in the memory of the respondents; nowadays, less people work in farming and forestry then forty years ago. Newly recorded names denominate especially places and local parts.
EN
The renewal of political and social life and the revival of women’s emancipation in the period of so-called semi-democracy were already being carried out under the state´s and new elite´s intense control and supervision, especially the communist elites. This surveillance and control did not escape the women’s movement. After the war, the traditional women’s association Živena also resumed its activities. In the new conditions, it attempted to define its role and goals to face the challenges of the changing political reality of 1945-1948. During this period, the leaders of Živena conducted an extensive survey to gauge opinions on the ideas of the new role of the Slovak woman in society. The results reflected the views and attitudes of women in the post-war years and thus reflected the opinions of women’s emancipation in Slovakia.
EN
The article describes results of the survey conducted among the students of information science and book studies Nicolaus Copernicus University in Torun between the years of 2007-2008 concerning elementary level of their reading abilities. Over 100 students of the first and the second year were asked to check the speed and comprehension of their reading on the ground of some text chosen from the field of their study. The results were not so satisfying - average speed of their reading (199 words per one minute) was on a level with all adult Polish people standards (200 w/m) but below approximate range established for students population (200–220 w/m).
Communication Today
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2019
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vol. 10
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issue 1
110-123
EN
The objects of the research (as part of the project School and University in the Mirror of Soviet, Russian and Western Audiovisual Media Texts), are the opinions of international experts (media educators, researchers, media critics, media culture public figures) about the development of the school and university topic in the mirror of audiovisual media texts, about the transformation of basic concepts and stereotypical models of the school and university theme into media. The main hypothesis of the research is that the opinions of international experts will be based on the classification and comparative analysis of content models, genre modifications, stereotypes of media texts (feature films, documentaries, TV programmes, websites, etc.), related to the interpretation of the topic of school and university, and helped to confirm and refine the earlier theoretical model of audiovisual media texts on the subject of school and university. This model includes such structural components as the historical period of events in the media text; the environment; household items; methods of depicting reality; the traits of the main characters – teachers and students (their values, ideas, clothing, vocabulary, facial expressions, gestures, etc.); significant changes in the lives of characters; problems encountered and options on solving these problems.
Communication Today
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2018
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vol. 9
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issue 2
56–73
EN
Social media are an important opportunity for communication and an efficient media promotion tool. Intelligent use of social media tools to promote media content helps to increase site traffic, build mass media image, and increase its reach. Today, the majority of young and adult viewers of the ‘traditional’ television get information from the social media first. According to our previous surveys, social media are the source, from which modern society get the information in the first place, and only after a working day watch TV to get the full picture of affairs. That is why, it is very important for “television” in the traditional meaning of this word to popularise itself through the social media. The most efficient methods of TV promotion via social media are personalisation, hosting news on social media, posting video, audio and photo materials, live broadcasting, direct communication with social network readers (users), etc. It is also very important to popularise both a TV channel’s website and programming. Every year social networks are becoming more and more popular with businessmen and media managers alike. Managers of the most popular TV channels have already appreciated the positive trends of using social networks because social media promotion tools help to boost TV programmes’ recognition and the audiences’ awareness of them.
EN
The paper aims to introduce the definition of 'Web 2.0' and results of survey conducted among the students of Nicolaus Copernicus University in Torun. The assessment of Web 2.0 elements made by inquired students has been presented. Utilization of the Internet tools pointed by responders as the most useful and functional can contribute to an efficiently built, user-friendly library website. Students revealed their critical attitude towards suggested solutions and positively appraised these, which can be implemented and successfully used in library websites. Moreover a general attitude towards Web 2.0, ways of using it in everyday life and perceiving the reliability and usefulness of different sources of information, that are accessible in the Internet, were investigated.
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