Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 3

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  SWOT-ANALYSIS
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

PRINCIPLES OF CONSTRUCTION OF MARKETING ACTIVITY OF TOURIST FIRMS OF THE REGION (BY THE EXAMPLE OF ENTERPRISES OF THE CHERNIVTSI REGION) (Pryntsypy pobudovy marketynhovoi diialnosti turystychnykh firm rehionu (na prykladi pidpryiemstv Chernivetskoi o

100%
Budnikevych I. M., Cherdantseva I. H.
Rehionalna ekonomika
|
2009
|
issue 1(51)
242-250
EN
The features of development of marketing strategies in the tourist sphere of the region are examined on the basis of the method of SWOT-analysis.
2

Razvitie Global Competitiveness Index i Knowledge Assessment-metodologii na primere stran ASEAN

88%
Moskovkin V. M., Delux T.
Mekhanizm Rehuluvannya Economiky
|
2011
|
vol. 4 (54)
132-142
EN
Develop the existing methodological tools of comparative analysis of the countries’ levels of competitiveness and knowledge economy in the context of developing classification-matrix tools for the analysis of these levels in the ASEAN countries and put scenarios on their improvement. The essence of these tools is to construct a five-level classification scale indicator of global competitiveness and knowledge economy and on its basis – the matrix of levels of global competitiveness and knowledge economy and matrix strengths and weaknesses of global competitiveness and knowledge economy on the example of ASEAN countries..
3

Marketynhovyy potentsial u pidvyshchenni prybutkovosti pidpryyemstva

75%
Telishevskaja L. I., Komyshan H. I., Sergeyev S. S.
Mekhanizm Rehuluvannya Economiky
|
2012
|
vol. 3 (57)
126-132
EN
In this article economic substance of the marketing potential of the company as a unity of economic and market potential is exposed; the factors that form its structure are characterized, the strategic analysis of marketing potential of the company to improve its profitability is carried out, the model of the "tree of goals" is generated, the opportunities are assessed and the proposals are justified to increase the marketing potential. The impact of increased marketing potential on increasing profitability of the company is revealed.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.