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EN
The aim of this article is to explain the concept of silver economy and present two examples of its implementation into the strategy and regional development programmes in Europe: North Rhine-Westphalia and Małopolska region. The concept of silver economy is based on an assumption that population ageing is not exclusively the burden to the economy but it contributes to its new growth factors. However, it is conditioned by an increased activity of senior citizens in labour, consumption and social fields. Prolonged ability tolead an active life of good quality demands investment in the health of population in general, not only of senior citizens. Healthy ageing requires an early intervention process. In the strategy for Małopolska,(differently than in the case of North Rhine-Westphalia), health sector is plays an important role in the economyas a place of healthy ageing interventions carried out as part of chronic diseases preventions, health promotion, rehabilitation, geriatric medical care and long-term care. It is because of the potential generated by the medical labour resources and rehabilitationfacilities for health-oriented silver economy strategy prepared for Małopolska region.
PL
Artykuł stanowi próbę oceny stanu gospodarki z punktu widzenia starzejącego się społeczeństwa. Celem artykułu jest analiza dostosowań struktury gospodarki na poziomie Dolnego Śląska w obszarze srebrnej i białej gospodarki do potrzeb osób starszych. Do analizy przyjęto wiek 65+. Dolny Śląsk jest drugim, po lubuskim, regionem, który w ostatnich latach starzeje się najszybciej w kraju. Wykorzystano metody: opisową, porównawczą, analizy, syntezy.
EN
The article is an attempt to assess condition of the economy from the point of view of aging society. The aim of the article is to analyse the structural adjustments of the economy in the area of a silver and white economy at the level of Lower Silesia region to the needs of the elderly. The age 65+ has been adopted to the analysis. Lower Silesia is a second region (after Lubuskie Voivodeship), which in recent years is aging fastest in the whole country. Method used: descriptive, comparative, analysis, synthesis.
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