Search results

1

Analysing and Processing of Geotagged Social Media

100%

Oleksiak P.

Information Systems in Management

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2014

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vol. 3

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issue 4

250-260

EN

The use of location based data analysing tools is an important part of geomarketing strategies among entrepreneurs. One of the key elements of interest is social media data shared by the users. This data is analysed both for its content and its location information, the results help to identify trends represented in the researched regions. In order to verify the possibilities of analysing and processing of geotagged social media data, application programming interfaces (APIs) of social networks were examined for their ability to generate reports from the collected data. The first results of using the system have indicated the possibility of collecting and analysing information generated by Twitter users in real time. Trends and geographical distribution in time can be observed. Further research showed that comparing results and further processing was possible.

2

Cyberprzemoc a kreowanie własnego wizerunku w internecie - co w ich mechanizmach zmienia niepełnosprawność młodych dorosłych osób?

100%

Plichta P., Barlińska J., Pyżalski J.

Interdyscyplinarne Konteksty Pedagogiki Specjalnej

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2018

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issue 20

101-122

PL

Today's media have an important impact on young peoples’ social life - transforming many social and developmental aspects. Online activity of young adults not only increases the availability to positive and educational experiences, but also arises the exposure to online threats. The main scope of this article is exploring the role of appearance and social practices concerning its creation in the process of peer cyberbullying among Polish young adults (N=329). Online body autopresentation has been found an important factor moderating the process of online aggression. The dissemination of beliefs was also examined – assessment of own attractiveness, the apprehension of the appearance assessment by others and the scale of activities focused on editing and improving the appearance depicted in the pictures posted on social websites. The differences in these areas were examined between people with disabilities or those who have injuries or specific health conditions that affect their appearance and other young people.The results have revealed that particular research and intervention focus should be put on young people having a condition or injury affecting appearance and/or having a disability or serious health problems as this group has been found more prone to be victimized (regarding traditional bullying as well as cyberbullying).

3

Social media and hospital brands: A field study in Turkey

100%

Güzel A., Ekiyor A., Tengilimoğlu D.

Journal of Economics and Management

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2015

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vol. 22

16-31

EN

The objective of this study is to evaluate the respondents’ use of social media and explore whether there are any differences, according to their demographics and social media use behaviors. The study was conducted on the Facebook pages of three hospitals in Turkey and totally, 443 questionnaires were completed. Frequency, mean and percentage distributions were calculated and Factor Analysis, Kruskal-Wallis and Mann-Whitney U tests were conducted in order to achieve the objectives of this study. As a result, healthcare organizations should enhance their presence and be more active on social media in order to increase the perceived benefits of the users and to strengthen their brands.

4

Social Recruiting - the Use of Social Networks in the Recruiting Process

100%

Palonka J., Porębska-Miąc T.

Studia Ekonomiczne

|

2013

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vol. 153

107-121

PL

W warunkach dużej dynamiki zmian w otoczeniu i wewnątrz organizacji konieczne jest właściwe prowadzenie polityki personalnej. Dobór, rozwój kadr, motywowanie i wykształcenie w pracownikach takich cech, jak kreatywność, otwartość i elastyczność, pozwalają organizacji sprawnie funkcjonować i osiągać zamierzone cele. Dynamicznie rosnąca liczba użytkowników, wygoda korzystania z portali społecznościowych i coraz większa świadomość korzyści, jakie firma może uzyskać, stosując narzędzia social media, przyczyniają się do poprawy regularnej komunikacji za ich pośrednictwem. Dotyczy to także działań w zakresie rekrutacji pracowników. Media społecznościowe, takie jak Facebook, MySpace, Twittter, LinkedIn itd., zmieniają dzisiaj sposób rekrutowania pracowników i otwierają przed rekruterami zupełnie nowe możliwości. Strategia rekrutacji z wykorzystaniem mediów społecznościowych powinna być elementem ogólnej strategii firmy. Musi być także zgodna z innymi działaniami rekrutacyjnymi. Celem artykułu jest analiza możliwości wykorzystania mediów społecznościowych do wspomagania procesu rekrutacji pracowników. Badania przeprowadzono na podstawie serwisu LinkedIn.

5

New Media Technologies Should Not Isolate Us. Just Extend Our Range of Social Skills Interview with Ġorġ Mallia

100%

Rokošný I., Proner J.

Media Literacy and Academic Research

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2019

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vol. 2

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issue 1

121-128

EN

The interview focuses on Ġorġ Mallia´s views on the major challenges in the educational system and touches on the topics of media literacy, new media and power and utilization of social media. It deals with the ongoing discussion about the traditional linear model of education and introduces the theory of a hypertextual system. The given topics also refer to the transformation and shifts brought to society with the introduction of social networks, digital games and also other different new media. It points out social media can be a massive support to actual learning which has an impact, especially for the younger generation.

6

The Right-Wing Perspective: Populist Frames and Agenda on Facebook in Central and Eastern Europe

100%

Almodt R.

Central European Journal of Communication

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2022

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vol. 15

|

issue 3(32)

434-463

EN

Political and public debates unfolding online provide various spaces for interaction between political actors, citizens and media outlets. This environment can be employed for diverse agendas, frames and biases, especially within populist narratives. This work examines the discourse of Central and Eastern European right-wing populists from Austria, Germany, Hungary and Poland (2015-2021). To identify discursive patterns within public Facebook posts (n=192,057) by 31 party, movement and partisan news media pages, created by API interrogation, right-wing discourse is analyzed through semi-automated quantitative content analysis based on text mining, in conjunction with qualitative content analysis of messages that generated the highest engagement-rates (n=80). Key findings indicate both national and international narrative patterns with a focus on political, social and ethnic opponents, by incorporating Engesser et al.’s (2017) core elements of right-wing populist discourse within Master Populist Frame building (Heinisch & Mazzoleni, 2017), thus marking the contemporary agenda of European right-wing discourse.

7

Application of the linear ordering methods in the voivodships research in the field of social media usage in enterprises in the period 2014-2017

100%

Kaczmarczyk P.

Journal of Economics and Management

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2018

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vol. 33

39-62

EN

Aim/purpose – The aim of this paper is to analyze and compare the development of voivodships in terms of social media usag e in enterprises in the period from 2014 to 2017. The aim has been formulated because of the increasingly greater significance of social media in post-industrial enterprises. Design/methodology/approach – The two types of linear ordering methods were ap- plied, i.e., the method based on the pattern of development (Hellwig’s method) and the methods that were non-based on the pattern of development were used. Spearman’s rank correlation coefficient ρ and Kendall’s rank correlation coefficient τ were used to verify correlations between various rankings. Analysis of the dynamics, spatial visualizations, box plots and polar plots were used in relation to the aggregated measures. In conducted analyses, data from the period 2014-2017 (pr ovided by the Central Statistical Office of Poland) was used. The each year for the period from 2014 to 2017 was analyzed. Findings – In all rankings (with the use of all ty pes of applied measures and also in all analyzed years) the 1st place was taken by Masovian Voivodship. The distance between Masovian Voivodship and other voivodships was still significant during the analyzed period. The created rankings were similar in terms of statistical significance of computed correlation coefficients in all analyses. The research study results do not indicate a clear dispersion of the level of the analyzed phenomenon between eastern and western voivodships. It was also found that the highe r is ICT usage by enterprises in a voivod- ship, the more common is social media usage by them. There is a clear overall tendency of increase in the phenomenon dur ing the period from 2014 to 2017. Research implications/limitations – The main implications is that the identified differ- ences between areas can be a basis to assess the social media usage as a specific factor of business development. The research result s indicate voivodships that should employ social media more and the highest placed voivo dships as well. The results can be regard as support for the policy of digitization and building a knowledge-based economy. Originality/value/contribution – The originality of this pa per is based on: the created rankings of voivodships in terms of social media usage in enterprises in the period 2014- 2017, the comparison and assessment of voivodsh ips in this context, and the identifica- tion of change of the social media usage in individual voivodships and in Poland as a whole.

8

Social media – sprawne narzędzie komunikacji w środowisku naukowym

89%

Piechota A.

Nowa Biblioteka. Usługi, Technologie Informacyjne i Media

|

2017

|

issue 4(27)

37-52

PL

Social media (media społecznościowe) stwarzają możliwości szybkiej i taniej publikacji informacji, a więc także doniesień naukowych. Narzędzie to w tym zakresie stanowi nową formę komunikacji między naukowcami, służąc do popularyzacji ich osiągnięć, wyników badań i sukcesów instytucji naukowych. Ludzie nauki coraz częściej i chętniej wykorzystują social media nie tylko w celach promocyjnych. Profile internetowe czy też blogi zakładają wybitni naukowcy, ale również instytucje o zasięgu lokalnym i globalnym, jak NASA. W artykule omówiono wybrane profile poświęcone nauce (prezentujące np. najnowsze doniesienia naukowe, upamiętniające wydarzenia historyczne itp.) oraz strony instytucji naukowych. Poddano ocenie ich konta na dwóch dużych portalach społecznościowych: Instagram (NASA, Brooklyn Museum, sciencedisplay Knowledge Is Power) oraz Facebook (Science News Magazine, American Museum of Natural History, British Museum), by opisać, w jaki sposób można pozytywnie wykorzystać popularność, a co za tym idzie, zareklamować często niekomercyjne działania o charakterze naukowym.

EN

Social media provide considerable opportunities for quick and inexpensive publication of information, and consequently also for scholarly gleanings. This tool furnishes the possibility of communication between scholars themselves and of the popularisation of one’s accomplishments, results of research and instances of success of scholarly institutions. Scholars more and more frequently and eagerly embrace social media, not only for promotional purposes. Internet profiles or blogs are established by eminent scientists as well as by local and global institutions, such as NASA. The article discusses selected profiles devoted to scholarship (ones the present e.g. the most recent scholarly gleanings, ones that commemorate historical events etc.) and websites of scholarly institutions. Their accounts on two major social media portals were evaluated: Instagram (NASA, Brooklyn Museum, sciencedisplay Knowledge Is Power) and Facebook (Science News Magazine, American Museum of Natural History, British Museum), in order to describe the way in which popularity may be utilised in a positive way, and concomitantly to publicise frequently noncommercial activities of scholarly nature.

9

Analiza wpisów na portalu Twitter z wykorzystaniem narzędzi big data zawartych w pakiecie R

89%

Kisiołek A.

Studia Ekonomiczne

|

2018

|

vol. 362

306-317

PL

Wraz z rozwojem internetu, mediów społecznościowych oraz technologii mobilnych znacznie wzrosła ilość generowanych danych. Dane te, zarówno w formie ustrukturalizowanej, jak i nieustrukturalizowanej, mogą nieść wartość biznesową dla przedsiębiorców. W danych big data można znaleźć m.in. informacje na temat klientów, konkurencji, rynku pracy, opinii na temat produktów danej firmy, czy aktualnych trendów. Dzięki dokładnej analizie internetu i mediów społecznościowych, interesariusze mogą pozyskać nową wartość, jaką są informacje na temat nastawienia i opinii konsumentów. Celem artykułu jest przedstawienie narzędzi big data jako jednego ze sposobów analizy mediów społecznościowych i wyciągania w ten sposób wartościowych informacji. Przedmiotem przeprowadzonej analizy były tysiące tweetów użytkowników portalu Twitter. Analiza została przeprowadzona przy wykorzystaniu technik text mining oraz sentyment analysis.

EN

Development of Internet, social media and databases has caused a huge increase of data. Structured, semi-structured and unstructured data has a high business value. It contains various information about customers, competition, labor market, and development trends for industries, products and services. The internet and social media are places where customers express their opinions about various products and services. It is a valuable source of information for entrepreneurs. The aim of this paper is to explore the issue of big data and to propose a set of different techniques for the analysis of customer opinions on the example of Twitter.

10

Rola mediów społecznościowych oraz ich wpływ na procesy rekrutacji pracowników

89%

Wąsek K.

Studia Ekonomiczne

|

2019

|

vol. 381

102-119

PL

W artykule omówiono rolę, jaką odgrywają media społecznościowe w procesach rekrutacyjnych. Celem głównym niniejszego opracowania jest przedstawienie wyników z badań empirycznych dotyczących wpływu treści zamieszczonych na portalach społecznościowych kandydatów na proces rekrutacji. Celem dodatkowym, który postanowiono zbadać, jest aktualny stan wykorzystywania social mediów przez przedsiębiorstwa w celu pozyskiwania nowych pracowników. Wspomniane powyżej cele zostały zrealizowane w toku badań empirycznych prowadzonych metodą sondażową z wykorzystaniem kwestionariusza ankiety. Badaniami objęto grupę 142 rekruterów z różnych firm i organizacji o kapitale krajowym, mieszanym, jak również zagranicznym. Wyniki przeprowadzonych analiz wskazują na to, że social media są bardzo mocno wykorzystywane przez firmy i organizacje do celów rekrutacyjnych. Innym ważnym wnioskiem z przeprowadzonych obserwacji jest fakt, że ponad 64% badanych rekruterów stwierdziło, że treści zamieszczane na profilach społecznościowych mogą mieć wpływ na procesy rekrutacyjne. Rezultaty przeprowadzonych badań oraz wnioski zawarte w artykule mogą stanowić podstawę do dalszej eksploracji problemu.

EN

The paper concerns the role that social media play in recruitment processes. The main objective of this paper is to show the results of empirical research on how the content published by the candidates on their social media portals influences recruitment processes. Another objective is to analyse the current use of social media by companies in order to recruit new employees. The above-mentioned objectives were achieved through empirical research by the survey method, with the use of a questionnaire. The research involved 142 recruiters from various companies and organizations with domestic, mixed and foreign capital. The results of the research show that companies and organisations use social media extensively for recruitment purposes. Another important result based on the research is that over 64% of the surveyed recruiters consider the content published in social media potentially impactful on recruitment processes. The results of the research and the conclusions presented in the paper may provide the basis for further analysis of the issue.

11

Research Report of Project VEGA 1/0192/18 Formation of Attitudes of Generation Y in the V4 Geographic Area to the Issue of Migrants Through Digital Communication on Social Networks

88%

Spálová L., Púchovská O.

Media Literacy and Academic Research

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2019

|

vol. 2

|

issue 1

114-119

EN

The refugee crisis and the rising number of asylum seekers is one of the primary concerns of the EU. Political discussions reflect humanitarian, social and economic implications of the constant influx of new asylum seekers coming mainly from Syria. Within the political sphere in the V4 countries it is possible to observe negative attitudes. In this context, it is very important to emphasize that we are living in a democratic society, where media represent the role of democracy guardians. On the other hand, social media offer space for expression to the general public opinions, and their potential is also fully exploited by political leaders. The potential of social media must be perceived also against the backdrop of risks stemming mainly from disinformation and manipulative tendencies. In order to identify and clarify the presence of manipulative techniques in the communication of political and social groups to the attitudes of Generation Y in the sphere of migrant tolerance we present some introductory findings under the scope of project VEGA 1/0192/18.

12

The Prospects for Consumer-Oriented Social Media

88%

Clarke R.

Organizacija

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2014

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vol. 47

|

issue 4

219-230

EN

Background and Purpose: The term ‘social media’ refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or ‘walled gardens’, and are based on a business model that is highly exploitative of individuals and their data. Design/Methodology/Approach: Surveys of the refereed literature have been undertaken on several occasions during the period 2012-13. Reviews were conducted of social media services that are reasonably described as ‘consumer-oriented’. Media reports on those services were uncovered. The available information was then subjected to analysis, including reflection based on prior research conducted by the author. Results: Required characteristics of consumer-oriented social media, and barriers to emergence and adoption of such services were identified. That provided a basis for proposing means to overcome those barriers. Key impediments to the emergence of such services were identified, and means of overcoming the impediments outlined. Conclusion: An alternative, consumer-oriented approach is feasible, involving open architecture, inter-operability and portability features, fair terms and privacy-sensitivity.

13

Self(ie)-esteem? – A manifestation of adolescent self-creating endeavours in the virtual space of Facebook

88%

Fejes-Vékássy L.

Journal of Education Culture and Society

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2017

|

vol. 8

|

issue 2

221-227

EN

In the centre of our interest stand the manifestations of adolescent self-creating endeavours in the virtual space of the social media portal called Facebook. Frequent self-photography (selfie) making, as a pronounced cultural feature of contemporary youth, and regular activity on Facebook handled as tightly connected factors; we propose that youngsters, bearing these attributes, have a different self-esteem than those adolescents who rarely or never take any photographs of themselves. In the first, quantitative part of our research the participants (N=80) filled in the Rosenberg Self-Esteem Scale and a questionnaire containing questions in connection with Facebook-usage (compiled by us). In the qualitative part of the research the participants took part in a half-structured interview, containing questions in connection with selfie-making (also compiled by us). Our hypothesis was not proven by the statistical analysis, no connection could be testified between frequent selfie-making and low self-esteem. Keywords: selfie, self-esteem, adolescence, social media, Facebook

14

Security Risks Of Sharing Content Based On Minors By Their Family Members On Social Media In Times Of Technology Interference

75%

Bezáková Z., Madleňák A., Švec M.

Media Literacy and Academic Research

|

2021

|

vol. 4

|

issue 1

53-69

EN

Digitization and technology interference influence the living conditions of the young generation and their perception of privacy and private identity. Social media is changing the way internet users obtain and share information and digital narratives about family members. One of the groups most affected by such actions is minors. People are not sufficiently aware of the consequences of their actions in this regard, as these might have a negative impact on the emotional, social and intellectual development of a child or young person as they do not have any control over the information being published online. The problem is even more serious as the minimum age limit for granting consent to the processing of personal data has not been set (neither the current legal system nor the GDPR has laid down such an age limit). The current legislation de facto allows legal guardians to deny minors entrusted to their care the right to privacy, thus giving rise to digital abduction, personal identity theft or cyberbullying of minors who should be enjoying legal protection against any form of harm. The paper analyses the content and type of information social media users share, in particular sensitive data, using qualitative scientific methods. In this regard, the paper researches the possibilities of implementing the existing legal framework with a view to propose legal and social mechanisms to increase the protection of a specific category of data subjects in the context of the „need to know“ principle.

15

Exchange of Views Presented on Facebook: Discussions and Their Participants

75%

Pešek P.

Media Literacy and Academic Research

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2018

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vol. 1

|

issue 2

14-26

EN

Facebook discussion threads are often associated with a controversial exchange of views. This study deals with these threads. In the theoretical part the author aims to look at Facebook as a separate internet medium that requires active interaction from its users. He deals with Marshall McLuhan’s and Erving Goffman’s theories and aims to work with the evolution of the social network. In the practical part the author focuses on Facebook discussion threads themselves and on their participants. To cope with his research problem, he employs two qualitative methods, discourse analysis of Facebook’s discussion threads and semi-structured interviews with debaters. He tries to distinguish whether there are any interaction patterns, discourse terminology used by debaters within discussion threads and he also aims to describe Facebook discussion threads from an overall perspective. In semi-structured interviews with Facebook debaters the main goal is to reveal the motivation to present their opinion online and reflection of the social platform itself.

16

The Use of Social Media in the Polish Retail Banking in the Era of Marketing 3.0

75%

Tarabasz A.

Studia Ekonomiczne

|

2013

|

vol. 150

159-168

EN

Currently as the basis for co-creation and improvement of business offer serves the combined idea of crowdsourcing and social media. Solutions and applications of Web 2.0 are not only a next stage of evolution in the direction of Web 3.0 and Meta Web. They become rather a living proof how "future theories" become a current practice for more and more companies. The marketing concept transforms in a similar manner, as nowadays cocreation and interaction with the target group seem to be more important, than simple customer orientation. The article tries to illustrate the disparity between available and implemented solutions on the use of electronic communication tools within the social media. The basis for discussion in this regard will results presentation of research, conducted among nearly 1,800 customers of 11 largest banks in Poland.

17

Jom Main! (Let's Play!): Promoting The Values Of Malaysia Traditional Children's Games Through The Media

75%

Mat Nayan S., Kun O. H.

Media Literacy and Academic Research

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2019

|

vol. 2

|

issue 2

52-84

EN

Malaysia is a nation rich in culture and heritage because of its multi-racial society that consists of different ethnic groups. Part of this rich cultural heritage are the various traditional children’s games that have existed for a long time, such as Congkak (filling the wooden board), Batu Seremban (tossing the stones), Sepak Takraw (kicking the rattan ball), Gasing (spinning top), Wau (kite flying) and many more. However, with the development of digital technologies and the impact of globalization, traditional children’s games that were once very popular in our society are now slowing fading away. This campaign is carried out using social media, with the aim to explore the values of Malaysian traditional children’s games and to reintroduce these games to children and the general public. The project consisted of a traditional children’s games workshop and an online campaign using Facebook, which targeted a larger audience The findings of this project revealed that traditional children’s games are beneficial to a child’s growth and development, cultural values and teaching practices. Therefore, it is important for the present generation to preserve, promote and relive Malaysian traditional children’s games and to pass them on to the next generation.

18

Aktywność uczestników wydarzeń kulturalnych w mediach społecznościowych

75%

Piotrowski P.

Studia Ekonomiczne

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2018

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vol. 371

112-126

XX

W artykule zwrócono uwagę na wzrastającą konkurencję na rynku wydarzeń kulturalnych, będącą efektem ich rosnącej liczby w ostatnich latach. Jej konsekwencją jest konieczność skutecznych działań promocyjnych podejmowanych częściowo w mediach społecznościowych. Z jednej strony działania te mogą prowadzić organizatorzy, ale z drugiej strony, ze względu na politykę serwisów społecznościowych, rośnie również znaczenie aktywności realizowanych przez samych uczestników wydarzeń. Na przykładzie wybranych wydarzeń ukazano, jakie działania w mediach społecznościowych podejmują ich organizatorzy, jak reagują na nie uczestnicy oraz jakie działania podejmują sami uczestnicy, a także jakie cechy uczestników determinują ich aktywność odnośnie do wydarzeń w mediach społecznościowych.

EN

In the article, an increasing competition on the cultural events’ market as a consequence of a rising number of events was pointed out. This results in necessity of effective promotional actions, some of which conducted in social media. Those activities may be carried out by events’ organizers, but because of social media networks’ policies, the significance of actions conducted by events’ participants is rising. The aim of this paper is to present actions in social media carried out by organizers of selected events, participants’ reactions to them and actions undertaken by participants themselves. Results of the presented research led to an attempt to find attributes of events’ participants which determine their activity in social media.

19

Media społecznościowe jako źródło ryzyka reputacyjnego przedsiębiorstwa

75%

Szwajca D.

Studia Ekonomiczne

|

2017

|

vol. 322

230-242

PL

Rozwój Internetu i mediów społecznościowych wpłynął na zmianę środowiska komunikacyjnego, w którym interesariusze: klienci, inwestorzy, partnerzy biznesowi, pracownicy mogą umieszczać i rozpowszechniać swoje opinie na temat przedsiębiorstwa i jego produktów. Specyfika funkcjonowania tych mediów powoduje, że stają się one zupełnie nowym, trudnym do przewidzenia i kontroli typem zagrożenia dla reputacji jednostek i instytucji. Celem artykułu jest identyfikacja źródeł i typów ryzyka wynikających z funkcjonowania mediów społecznościowych w odniesieniu do reputacji przedsiębiorstwa oraz wskazanie implikacji dla zarządzania ryzykiem reputacyjnym online. Zastosowano metody krytycznej analizy literatury, głównie zagranicznej, a także wnioskowania na podstawie wyników badań międzynarodowych ośrodków naukowo-badawczych.

EN

Development of the Internet and social media influenced the change of communication environment in which stakeholders: customers, investors, business partners, employees can post and distribute their opinions on the company and its products. The specificity of the functioning of the media means that they become completely new, difficult to predict and control the type of threat to the reputation of individuals and institutions. The aim of the article is to identify the sources and types of risk resulting from the operation of social media in relation to the corporate reputation and an indication of the implications for reputational risk management online. The following research methods were used: critical analysis of literature, mainly foreign, and judging the results of international research centers and scientific research.

20

Wykorzystanie mediów społecznościowych w CSR

75%

Leoński W.

Studia Ekonomiczne

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2016

|

vol. 300

109-119

PL

Media społecznościowe (social media) stają się coraz bardziej popularnym obszarem zasobów internetowych. Wzrost zainteresowania tymi mediami jest widoczny zwłaszcza w liczbie internautów z nich korzystających. Sytuacja ta nie uszła uwadze podmiotów gospodarczych stosujących strategie społecznej odpowiedzialności biznesu, które coraz częściej zaczynają dostrzegać potencjalne korzyści, jakie dają media społecznościowe. Wyrazem znaczenia mediów dla przedsiębiorstw jest choćby powstanie koncepcji CSR 2.0, zaproponowanej przez Vissera, powiązanej w dużym stopniu z mediami społecznościowymi. Dlatego też głównym celem artykułu jest próba analizy korzyści wynikających z zastosowania CSR w mediach społecznościowych. Ponadto w artykule przedstawiono ideę mediów społecznościowych i ich znaczenie dla przedsiębiorstw.

EN

Social media become more and more popular in area of the Internet. There are many people who make use of computer-mediated tools. What is more, enterprises which are social responsible often make out benefits of this media. The concept of CSR 2.0, which was created by Visser is an expression of the importance enterprises assign to social media. The main goal of this article is the analysis of CSR advantages in social media. The article also presents the idea and meaning of social media for companies.

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Analysing and Processing of Geotagged Social Media

Cyberprzemoc a kreowanie własnego wizerunku w internecie - co w ich mechanizmach zmienia niepełnosprawność młodych dorosłych osób?

Social media and hospital brands: A field study in Turkey

Social Recruiting - the Use of Social Networks in the Recruiting Process

New Media Technologies Should Not Isolate Us. Just Extend Our Range of Social Skills Interview with Ġorġ Mallia

The Right-Wing Perspective: Populist Frames and Agenda on Facebook in Central and Eastern Europe

Application of the linear ordering methods in the voivodships research in the field of social media usage in enterprises in the period 2014-2017

Social media – sprawne narzędzie komunikacji w środowisku naukowym

Analiza wpisów na portalu Twitter z wykorzystaniem narzędzi big data zawartych w pakiecie R

Rola mediów społecznościowych oraz ich wpływ na procesy rekrutacji pracowników

Research Report of Project VEGA 1/0192/18 Formation of Attitudes of Generation Y in the V4 Geographic Area to the Issue of Migrants Through Digital Communication on Social Networks

The Prospects for Consumer-Oriented Social Media

Self(ie)-esteem? – A manifestation of adolescent self-creating endeavours in the virtual space of Facebook

Security Risks Of Sharing Content Based On Minors By Their Family Members On Social Media In Times Of Technology Interference

Exchange of Views Presented on Facebook: Discussions and Their Participants

The Use of Social Media in the Polish Retail Banking in the Era of Marketing 3.0

Jom Main! (Let's Play!): Promoting The Values Of Malaysia Traditional Children's Games Through The Media

Aktywność uczestników wydarzeń kulturalnych w mediach społecznościowych

Media społecznościowe jako źródło ryzyka reputacyjnego przedsiębiorstwa

Wykorzystanie mediów społecznościowych w CSR