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Perspectives on the Development of Sponsorship of Catholic Ministerial Organizations with Particular Reference to Health Care

100%
Kaleta P.
The Person and the Challenges. The Journal of Theology, Education, Canon Law and Social Studies Inspired by Pope John Paul II
|
2019
|
vol. 9
|
issue 2
PL
Sponsorship in this paper is the formal relationship between an authorized Catholic organization and a recognized apostolic undertaking to promote and sustain Christ’s ministry to people in need. Sponsorship is not a static reality. Radical changes which have occurred in charitable works, largely due to the decline in religious vocations and the aging of members of institutes, led sponsoring leaders to seek for and find new approaches to sponsorship whereby their ministry could continue without compromising their identity. The purpose of this article is to draw attention to certain perspectives of the evolving understanding of sponsorship which is regularly in the process of being transformed and reshaped. It faces many challenges regarding the continuing Catholic identity of the sponsored works and the recognition of numerous new opportunities for future forms of sponsorship. This study explores certain canonical and practical perspectives for the development of the sponsorship of various forms of Catholic ministerial organizations, with particular reference to health care.
2

The expedition sponsorship as an element of tourism management

99%
Czaińska K., Datko M.
Roczniki Naukowe Wyższej Szkoły Bankowej w Toruniu
|
2014
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issue 13
463-477
XX
Authors presented analysis of impact of sponsorship in contemporary tourism management. Based on case study of expedition on the K2 mountain pick, authors described process of gaining sponsors, creation of sponsoring strategy, change management caused by failure and finally successes of the whole project. Of course, case study analysis has been predicted by theoretical studies of such concepts like tourism, sponsoring, sponsorship, and tourism management. In formulated conclusions authors underlined meaning of planning, managers skills and competition, ethical aspect of decision making under pressure of crisis and many other problems related to the subject of the paper
3

Sport Sponsorship as a Promotional Tool: Special Focus in Albania Business-to-Business (B2B) Perspective

99%
Koc M.
Creative and Knowledge Society
|
2013
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vol. 3
|
issue 2
28-38
EN
Purpose of the article The purpose of this article is to determine whether Sport Sponsorship was utilized by some Albanian companies as a promotional tool in their marketing efforts. Since the world included low population with limited goods and products in the past, the marketing and selling of the products were very simple. As the population grew and economies started thriving more diverse products and attractive products and goods were represented with a higher quantity in the global markets. Albania was not an exception to this fact, especially in the fields of business to business marketing. The competition occurred between companies in an attempt to attract more customers for buying goods and services. Strategically located in Europe, an important part of business of sports “sport sponsorship” has become as important part of marketing communication mix for many companies in Albania today. Therefore, the main aim of this paper is to provide better understanding of the use of a sport sponsorship as a communication tool in Albania and the objectives linked with this kind of sponsorship. Methodology/methods This is a qualitative study, although a quantitative method is used. Four companies were analyzed, from different industries, and two of them are supporting local football team, whereas two are/were sponsoring national ones. Initially surveys were distributed to four well-known companies in Albanian market; it was somehow difficult to gather the results of the surveys in terms of “locating the person to communicate with on behalf of the company”. However, this was easily overcome by contacting in advance.Conclusions In conclusion, the overall conclusion of this paper was that, in Albania companies sponsor because of the team’s media appearance and the objectives from a sport sponsorship are to increase sales and make people more aware of their brand and become accustomed to it.
4
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Content available

Perspectives on the Development of Sponsorship of Catholic Ministerial Organizations with Particular Reference to Health Care

99%
Kaleta P.
The Person and the Challenges. The Journal of Theology, Education, Canon Law and Social Studies Inspired by Pope John Paul II
|
2019
|
vol. 9
|
issue 2
149-167
EN
Sponsorship in this paper is the formal relationship between an authorized Catholic organization and a recognized apostolic undertaking to promote and sustain Christ’s ministry to people in need. Sponsorship is not a static reality. Radical changes which have occurred in charitable works, largely due to the decline in religious vocations and the aging of members of institutes, led sponsoring leaders to seek for and find new approaches to sponsorship whereby their ministry could continue without compromising their identity. The purpose of this article is to draw attention to certain perspectives of the evolving understanding of sponsorship which is regularly in the process of being transformed and reshaped. It faces many challenges regarding the continuing Catholic identity of the sponsored works and the recognition of numerous new opportunities for future forms of sponsorship. This study explores certain canonical and practical perspectives for the development of the sponsorship of various forms of Catholic ministerial organizations, with particular reference to health care.
5
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Content available

Dwa sety komercjalizacji. Studium porównawcze siatkówki w Hiszpanii i Polsce

57%
Kossabucka A., Kossakowski R.
Przegląd Socjologii Jakościowej
|
2015
|
vol. 11
|
issue 2
160-184
PL
Piłka siatkowa to dyscyplina, która coraz widoczniej zaznacza swoją obecność w polskim sporcie. Autorzy skupiają się na ukazaniu przemian, jakie zaszły w polskiej (głównie męskiej) siatkówce wraz z procesami jej profesjonalizacji oraz komercjalizacji. Sukces „marki”, jaką stała się piłka siatkowa w Polsce, konfrontowany jest w tekście z zupełnie odmiennymi realiami tej dyscypliny w Hiszpanii. Dyskurs urynkowienia piłki siatkowej w kraju, gdzie dominuje piłka nożna jest zupełnie inny. Autorzy starają się porównać sytuację dyscypliny w obu krajach i odpowiedzieć na pytanie, dlaczego komercjalizacja siatkówki w Hiszpanii przebiega w zupełnie inny sposób niż w Polsce. Analizę oparto na badaniach empirycznych. Przeprowadzono kilkanaście wywiadów z zawodnikami, trenerami, menadżerami, dziennikarzami, sponsorami oraz działaczami siatkarskimi hiszpańskimi oraz polskimi. Uzyskane dane pomagają oszacować blaski i cienie procesu komercjalizacji siatkówki w obu krajach.
EN
Volleyball is a discipline that is making its presence felt stronger and more visible among other Polish sports. The authors focus on presenting the changes that have occurred in Polish (male) volleyball along with the process of continuing professionalization and commercialization. The remarkable recognition of “brand,” which Polish volleyball became, is confronted in the article with entirely different reality in Spain. The discourse of volleyball marketization in Spain where football is dominant is quite different. The authors try to compare the situation of the discipline in both countries and find the answer to the question why commercialization of volleyball in Spain proceeds in such a different way. The comparison of the situation of volleyball in both countries is based on empirical research. Several interviews were conducted among Spanish and Polish people involved in volleyball. The data helped to assess the pros and cons of the commercialization of volleyball in both countries.
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