Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  Strategia zarządzania
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Skala wykorzystania innowacyjnej strategii zarządzania relacjami z klientami CRM. Wybrane wyniki badań

100%
Olszak C. M., Bartuś K., Billewicz G.
Studia Ekonomiczne
|
2014
|
vol. 183 cz 1
205-218
EN
In this paper, the place of customer relationship management, especially CRM systems in the overall business strategy of the organization is presented. A thesis that effective use of CRM systems requires the formulation the strategy of customer relationship management in organization was formulated. For the purpose of proving this thesis a direct research was carried out. Presentation of research methodology, especially the description and analysis of the results are the Basic contents of the paper. Based on the research results a number of interesting conclusions was formulated. The most important conclusion is that under a national conditions information system, not developed a strategy of customer relationship management imposes the shape of business processes. Obtained data shows that managers are oriented to software vendors, not the strategy of customer relationship management.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.