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Siła w relacjach biznesowych

100%

Zieliński M.

Studia Ekonomiczne

2014

vol. 182

65-75

Creating and maintaining relationships is crucial for the business. Profiting form the relationship, however, does not occur automatically because there are many factors that determine the development of the relationship. The literature review leads to the conclusion that the key factor for understanding the buyer-supplier relationship is power and dependency. Power in relation means the ability to convince partner to act in the way, which alone would not have chosen. The consequence of power in the relationship is dependence one side from the partner and asymmetrical nature of relations. The purpose of this article is to show how a perception of power in the relationship affects the assessment of the condition of supplier-customer relationships. Results presented in this article relate to the construction industry, which is seen as an industry focused on short-term projects, which makes it difficult to build and develop relationships.

Rola relacji z dostawcami i odbiorcami w kreowaniu współczesnych modeli biznesu krajowych producentów marek własnych detalistów

100%

Spyra Z.

Studia Ekonomiczne

2014

vol. 182

121-134

The increase in the popularity of the paradigm relating to relationships marketing entails growing interest in the relationships within management processes. The article presents an empirical verification of the role of relationships between suppliers and consumers as an important component of contemporary business models of domestic manufacturers of retailers' private labels. It also emphasises that although in building interorganizational relationships economic and financial elements dominate, more and more often social and environmental aspects count and are taken into consideration, too. The author draws our attention to the fact that in the light of high dynamics of change in the environment there is an increase in the need for adaptive changes, which, as a result, makes the current business models change.

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2 Studia Ekonomiczne

2 2014

1 Spyra Z.

1 Zieliński M.

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Siła w relacjach biznesowych

Rola relacji z dostawcami i odbiorcami w kreowaniu współczesnych modeli biznesu krajowych producentów marek własnych detalistów