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Communication Today
|
2010
|
vol. 1
|
issue 2
14-21
EN
The term tabloidisation is frequently used in both common sense public debates and media studies scholars' reflection of the trends of contemporary media development. Less frequently is the term itself explained and defined for analytical purposes. The paper attempts to reveal possibilities how to define the term and reveal differences of tabloidisation in various media systems and also provide a working definition for quantitative analysis of tabloidisation of the press.
EN
Life takes place between responsibility resulting from social role and passion and free time. Where the speed dominates above all, it is difficult to see the meaning of pleasure and boredom in human life and education. In the past, free time and the related pleasures were reserved for selected social groups. Since the end of the 20th century, boredom and pleasure seem to be the gain of the civilisation available to everybody, regardless of the social status. One of the most important issues is the type of content that we use to make use of our rights. One of the beneficiaries of the present condition is the mass media. In the perspective of tabloidisation we notice that the mass media liberate us from boredom by giving pleasure, but in such a way as to make sure that we, as recipients, are never fully satisfied.
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