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1

Serwisy Pudelek.pl i Pardon.pl jako internetowe tabloidy

100%
Szewczyk A., Wardzała K.
Oblicza Komunikacji
|
2011
|
vol. 4
181-198
EN
The subject of this paper is an analysis of Internet tabloids ― popular celebrity news websites and also an attempt at classification of this genre. Basing on this description we want to reveal typical tabloid elements in this kind of websites and show how they affect linguistic contents. Celebrity news websites create tabloid, simplified reality, based on good-bad dichotomy. Information is treated as a product, passed on in packed-up form. Sensational and emotional contents of these news together with the possibility of reacting to them play general role in language form of this kinds of texts. Colloquial vocabulary, unambiguous headlines, conventional metaphors and numerous subjective epithets are being used not only to intensify expression, but above all also to minimize the distance between the author and potential reader.
2

Związki frazeologiczne w polskich tabloidach

100%
Wąsik M.
Oblicza Komunikacji
|
2011
|
vol. 4
251-262
EN
The transforming Polish reality entails changes in a way of constructing media messages and opens the path to unhindered, free expression. The language of those messages seems to be heading towards greater colloquialization and constructing a conventional vision of the world, the example of which is tabloid press. The content analysis of two Polish tabloids — “Fakt” and “Super Express” — showed that in constructing the messages authors willingly use idiomatic expressions, often introducing innovations to their structure. Idioms appear in titles and leads, where their task is to attract readers’ attention, as well as in main bodies, where they are supposed to strengthen the message. The analysis confirmed the thesis that using unsophisticated, clichéd expressions (which are most numerous in the texts), one can create a vision of the world appealing to many recipients, which in turn is reflected in cited research on the readership of this type of press. Drawing on Polish phraseology is a domain not only of the authors, but also recipients of the message. Taking a closer look at the comments placed under certain texts on Internet tabloids’ websites allows one to notice the tendency of Polish language users to incorrectly change the components of idioms or use them in a wrong context.
3

Łamanie norm grzeczności jako „atrakcyjna” figura retoryczna

88%
Marcjanik M., Bloch J.
Oblicza Komunikacji
|
2011
|
vol. 4
243-250
EN
The subject of this article is breaking the principles of language politeness (correctness) in the tabloid press. The forms of address — type "you" and "he, she" referring first of all to public persons have been analysed by the authors. In conclusion, the hypothesis is that human disrespecting is a contemporary topos in the tabloid press.
4

Humor w tabloidach

88%
Brzozowska D.
Oblicza Komunikacji
|
2011
|
vol. 4
209-216
EN
The objective of this paper is a presentation of the results of an analysis of the Polish tabloid press from the point of view of the types of humorous texts appearing in it. The research material has been derived from various issues of the "Fakt" and "Super Express" dailies published at the end of 2010 and the beginning of 2011. The comic content can be found in permanent columns or occasional articles published in these newspapers. In the majority of cases, humour in the tabloids has the form of satire or irony and is of an aggressive character. Its sting is directed at particular people identified by name and assigned to a certain age category. Such people are usually politicians, actors, singers, sportsmen and all types of other celebrities. Frequently, it is possible to observe combinations of a mocking text with a humorous picture, or less seldom — a drawing illustrating such text. Linguistic jokes are most often created by means of common rhymes or they are based on the exposition of double meanings or the transformation of commonplace collocations. General comic mechanisms such as the accumulation of particular elements, exaggeration and contrast are the main means of expression used in texts published in both of the aforementioned newspapers.
5

THE POLISH NEWSPAPER MARKET IN 1989-2009 (Rynek dziennikow w Polsce w latach 1989-2009)

75%
Zabinski R.
Rocznik Historii Prasy Polskiej
|
2010
|
vol. 13
|
issue 1-2(25-26)
361-380
EN
The article presents changes that took place on the Polish newspaper market in 1989-2009. The most important include the takeover of a majority of Polish newspapers by global editors, the development of offensive marketing strategies (including price fights), mergers and closures of newspapers, and the simplification or even trivialization of media message, the result of which has been to increase the press's dependence on advertisers. The number of newspapers decreased from 130 in 1990 to 48 in 2008
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