Modern conditions of development are characterized by an aggravation of some ecology-economic contradictions. Limitation of resources for satisfaction of ecological needs causes necessity of the reference to a category of the ecological capital. The contents of the ecological capital in wide socio-economic and narrow market aspects is considered in the article. The offered system of the ecological capital reproduction assumes formation of ecological pricing system as a result of institutionalizing of ecological demand by downturn of profitableness rate in ecological sphere.
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