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  1. 2 Studia Psychologica

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  1. 2 Polunin O.

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  1. 1 2015

  2. 1 2009

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1

COGNITIVE REPRESENTATION OF SITUATIONAL AND PROPOSITIONAL TIME FLOW AS BASIS FOR TEMPORAL FRAMING EFFECT IN FUTURE TIME MODE

100%
Polunin O.
Studia Psychologica
|
2015
|
vol. 57
|
issue 1
5 – 20
EN
The paper presents a finding of new kind of the temporal framing effect, which is applied to a monetary saving proposition. Based on our previous assumption about the multiple cognitive representations of time flow (Polunin, 2009, 2011, 2013), two temporal processes were assumed - situational and propositional time flow. Each of these temporal processes has specific features, and differently impacts the evaluation of money proposed for saving. Subjects made decisions on a monetary saving proposition in two experiments. Despite the equal distance to the beginning of the saving possibility and the equality of the saving amounts a temporal framing effect arises. The subjects made significantly different decisions depending on whether a situational or a propositional time flow was activated. The first one induces a slow decline of positive responses to a saving proposition while the second one leads to a strong loss of attractiveness of a saving proposition.
2

TEMPORAL DIMENSION OF THE FRAMING EFFECT IN TOPICAL MENTAL ACCOUNTING

75%
Polunin O.
Studia Psychologica
|
2009
|
vol. 51
|
issue 4
343-355
EN
The present study examines the role of the temporal dimension of mental topical account. Based on J.J. Freyd's (1987) assumption about the temporal dimension of a mental representation a temporal variable was introduced into a topical account paradigm (Tversky, Kahneman, 1981). The temporal variable includes the time mode (past, present and future) and the temporal distance. A study has been made of the sensitivity of mental accounting to manipulations of its temporal parameters. The classical framing effect (Kahneman, Tversky, 1984) was found for the present and future time modes. For the past time mode a complete elimination and even inversion of framing effect appear. Depending on the time mode there are different temporal processes influencing mental topical account. In the future time mode topical account is influenced by the inhibiting 'zero-probability barrier'. Two other temporal processes predefine topical account in the past time mode: a) aging of a proposition of a price reduction and b) the past openness, which extends the relevance of a proposition from the past up to the present time moment.
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