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Determinanty i strategie wejścia przedsiębiorstw handlowych na rynki zagraniczne

100%
Kowalska K.
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
|
2012
|
issue 888
37-44
EN
The paper looks at various forms of internationalisation of FMCG companies. It presents the idea of a trade company going international along with examples of such a company entering the Polish market. The benefits of and circumstances leading to entrance into foreign markets are a particular focus.
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