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  1. 1 Makowski M.

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EMOTIONAL IMAGE OF FAMILY IN TELEVISION ADVERTISING (Emocjonalny wizerunek rodziny w reklamie telewizyjnej)

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Makowski M.
Pieniądze i Więź
|
2011
|
vol. 14
|
issue 2(51)
171-180
EN
The universality of advertising makes people stop paying attention to the calls directed to them this way, they often even deliberately and consciously avoid them. The difficulties in manipulation of consumers' attitudes mean that the advertisers are looking for creative and emotional verbal and nonverbal contents, through which it will be possible to affect social consciousness. Issue of family and positive emotions associated with its image is a fairly common sight that appears in television advertising.
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