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The text describes selected publicistic programmes produced in 2013 by the regional branch of Polish National Television in Łódź. The author makes use of such analytical tools as modern rhetoric & stylistics, the study of non-verbal communication (including colours and their meaning), and mechanisms for persuasion and manipulation in the media. Based on the analysis carried out, the author assesses the quality of programmes and their role in the TV schedule, taking into account the context of their public mission.
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EN
The paper focuses on the work performed by a television operator: the way of recording news, current tendencies in filming footage, factors conducive to long shots and master shots, the various difficulties (for example, a heavy camera or fast tempo of work), the cooperation with the journalist and other team members, what a news broadcast is and how it is produced, and its combinations with live broadcasts.
XX
The text is focused on the characteristics of news in daily TV programmes, such as the news or broadcasts on round-the-clock television (e.g. TVN 24). The author proposes a definition of news and tries to approach its intrinsic features in the Polish conditions, illustrating the discussion with examples. A full description on news (considering such problems as content and the most important characteristics) enables the systematisation of an event and an analysis of news in the Polish mass media.
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