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  1. 2 Studia Ekonomiczne

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  1. 2 2013

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  1. 1 Gębarowski M.

  2. 1 Spyra Z.

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Determinanty wykorzystania współczesnych targów jako skutecznego narzędzia realizowania celów public relations

100%
Gębarowski M.
Studia Ekonomiczne
|
2013
|
vol. 157
194-203
EN
The aim of this article is to identify the elements of a trade show performance, which determine its effectiveness for public relations purposes. The author presents the range of connections in contemporary trade shows, with the tasks of public relations, as well as the process of planning participation in exhibition events, respecting the image objectives. The determinants of cooperation with journalists are also characterized. Moreover, the importance of stand appearance and form of a trade show performance, in the context of creating the image of exhibitors, is noted. The paper also shows the influence of the behaviour of booth personnel on the effects of public relations.
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Zagraniczna ekspansja krajowych producentów marek własnych detalistów jako pochodna uczestnictwa w międzynarodowych targach specjalistycznych

84%
Spyra Z.
Studia Ekonomiczne
|
2013
|
vol. 172
216-225
EN
In the article the author emphasizes that a dynamic development of private labels' market of retailers can be crucial for Polish producers building their market position internationally based on their cooperation with retailing chains, whom they offer their own private labels. It was shown that participation as an exhibitor in private labels' trade fair, including the most prestigious one, PLMA (Private Label Manufacturer's Association) "World of Private Label" in Amsterdam is becoming more popular and valued by domestic producers, as it is an instrument which helps them not only to increase the scope of exports and recognition of their products on the foreign markets but also to extend their current cooperation with foreign partners.
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