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W związku z narastającym zainteresowaniem badaczy problematyką sektora usług podjęto się próby wyjaśnienia treści (istoty) kategorii ekonomicznej "usług", poprzez odniesienie i usytuowanie jej wśród innych pojęć ekonomicznych.
EN
Development of theory and practice of corporate governance in Poland is hampered by absence of an unequivocal interpretation of that term in the Polish terminology. The aim of the paper is to present a deepened analysis of meaning of corporate governance in English and of its translations into Polish. It is shown in the paper that interpretation of corporate governance in Polish should reflect its sociopolitical sense associated with the term governance as well as its sense relating to functioning of companies. As the solution, the terms "władanie korporacyjne" or "władztwo korporacyjne" are proposed since they would help to avoid significant obstacles in theoretical considerations and negative consequences in practice of corporate governance in Poland.
EN
The aim of this article is an attempt to conceptualize the notion of public relations and initiate discussion and strive to find answers for the following questions: what is public relations nowadays in 2012? What is its position in Polish science, particularly within the area of economic sciences? What is the difference between public relations and marketing? The whole article is preceded by identification of key stimulants of public relations development in historical perspective, review of previous attempts to define public relations along with author's own proposal of comprehension of public relations and distinguishing its most important forms.
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