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The Fryderyk Chopin heritage legacy in the perspective of the local community and tourists

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Ostrowska-Tryzno A., Pawlikowska-Piechotka A.

MAZOWSZE Studia Regionalne

2020

issue 33

55-73

Although cultural tourism has been known since the very beginning of the European civilisation (the Ancient Greeks and Romans peregrines’), nowadays cultural events are a great attraction not only for a local community, but they are also a strong motivation for tourists to travel. It seems that one of the special research value is to consider how deeply cultural events, connected with ‘high art’ (museums, classical music, art events of superior quality), motivate a local community and tourists. Therefore, the main aim of our survey was to recognize the role and contribution of top cultural events (on the example of ‘the Chopin Year 2010’) in marketing a city’s image and to evaluate its significance as a tourist attraction and its meaning to the local community. To examine the cultural tourism from visitors and the local community perspective and to obtain primary data, we undertook the explanatory and evaluative research. We also used (as secondary data) an academic literature review results, statistic information and materials obtained from the Chopin Museum in Warsaw, the Fryderyk Chopin Association and the Fryderyk Chopin Institute. This paper describes the main outcomes of the survey conducted in 2011–2015. In the past, cultural activities were rarely regarded as part of the tourism industry in Warsaw. The International Fryderyk Chopin Festivals and the International Fryderyk Chopin Piano Competitions were considered as different. From the beginning, they were aimed to be widely recognised international events, rather than attractions organised to meet the needs of the residents and domestic tourists. However, ‘the Chopin Year 2010’ celebrations remained highly exceptional as many different events took place, including ‘street music.’ They were aimed broader than to satisfy only a rather narrow niche of professional musicians. In 2010 both the International Fryderyk Chopin Festival and the 16th International Fryderyk Chopin Piano Competition were events not only shaped for special groups of music lovers, but also for the local community who was able to actively participate in these two big festivals.

Tradycje podróży są bez wątpienia motywacją dla doznań kulturowych, znaną od początków rozwoju turystyki, obecnie coraz częściej stanowiącą podstawowy cel. Zatem ważne wydaje się zbadanie, jakie walory kulturowe i jakie wydarzenia są silnymi magnesami dla wyboru danej destynacji. Innym zagadnieniem jest poszukiwanie odpowiedzi na pytania: czy są to atrakcje interesujące jednakowo dla turystów i dla społeczności lokalnej? W jakim stopniu mają udział w popularyzacji kultury, edukacji, promocji miejsca, kreowaniu jego pozytywnego wizerunku? Kolejną kwestią, którą jak się wydaje warto rozważyć, jest udział nie tylko kultury popularnej (koncerty gwiazd muzyki popularnej), ale i znaczenie ‘kultury wysokiej’ (wystaw, festiwali muzyki klasycznej, wydarzeń artystycznych o ponadlokalnym znaczeniu) w motywacjach podejmowanych podróży. Celem naszych badań, podjętych w ramach projektu statutowego ds.-144 AWF, było poznanie wpływu Roku Jubileuszowego Fryderyka Chopina 2010 w Warszawie na rozwój turystyki kulturowej.

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1 MAZOWSZE Studia Regionalne

1 2020

1 Ostrowska-Tryzno A.

1 Pawlikowska-Piechotka A.

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The Fryderyk Chopin heritage legacy in the perspective of the local community and tourists