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Implementation of agile approach in a reward-based crowdfunding project aimed at funding a film: An overview of the concept and challenges

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Świerczyńska-Kaczor U., Kotlińska M., Żelazowska M.

Journal of Economics and Management

2019

vol. 37

139-155

Aim/purpose – The research aims to identify and evaluate factors impacting the implementation of an agile approach in a crowdfunding project with a goal to fund a film. Design/methodology/approach – The research was conducted in March-April 2018, and based on qualitative methods of gathering data from the Polish market. Findings – We point to the two groups of factors impacting whether or not a film team can implement the agile approach in a crowdfunding project: 1) the first group of factors refers to the iterative testing of ‘the work produced’ during the project, including testing of final film elements; 2) the second group of factors refers to team management such as team goal, team engagement and communication, and conflicts between team members. The findings indicate that a potential transition to the agile approach would require significant adjustments of the current methods of conducting film projects.

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1 Journal of Economics and Management

1 2019

1 Kotlińska M.

1 Świerczyńska-Kaczor U.

1 Żelazowska M.

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Implementation of agile approach in a reward-based crowdfunding project aimed at funding a film: An overview of the concept and challenges