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Hauptströmungen der Entwicklung im Reiseverkehrsmanagement im Sudetenland

100%
Štemberk J.
Prager wirtschafts- und sozialhistorische Mitteilungen - Prague Economic and Social History Papers
|
2019
|
issue 30
70-85
EN
The article describes the development of the tourism management and organizational structure in the Sudetenland. At first, the development is briefly outlined from the beginning of the Habsburg monarchy, when locally operating so-called foreign associations (Fremdenverkehrsverein) began to arise, then through the period of interwar Czechoslovakia, which retained the current federal structure, until the Sudetenland joined Nazi Germany. The main core of the article is the transformation in tourism management after the annexation of the Sudetenland by Germany. Paper describes dissettlement of the existing associations as well as the introduction of the tourism management structure based on the German model. Also, particular specifics of individual areas are pointed out. The Sudetenland was to some extent exceptional in its interconnectedness with the Czech lands, but at the same time it was oriented towards Reich tourists. The paper is based mainly on archive sources stored in the Czech, Moravian, Austrian and German archives additionally supported by periodical literature.
2

The expedition sponsorship as an element of tourism management

88%
Czaińska K., Datko M.
Roczniki Naukowe Wyższej Szkoły Bankowej w Toruniu
|
2014
|
issue 13
463-477
XX
Authors presented analysis of impact of sponsorship in contemporary tourism management. Based on case study of expedition on the K2 mountain pick, authors described process of gaining sponsors, creation of sponsoring strategy, change management caused by failure and finally successes of the whole project. Of course, case study analysis has been predicted by theoretical studies of such concepts like tourism, sponsoring, sponsorship, and tourism management. In formulated conclusions authors underlined meaning of planning, managers skills and competition, ethical aspect of decision making under pressure of crisis and many other problems related to the subject of the paper
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