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EN
Cultural-tourism products of high quality that represent the specificity of the region have undoubted cultural, social and economic benefits to the region and its population. The article was aimed at reviewing the chosen cultural tourism products in Lithuania (historical, ethnotourism and culinary tourism products). The survey revealed that most of the products that are developed in Lithuania and are accessible to tourists are authentic and reflect the history of the region and its uniqueness. However, these products require improvement and cooperation among the professionals of the field. What is more, people that are responsible for their realisation often lack competencies in management and marketing. These products contribute to the increase of the awareness about the region and bring economic benefit to its residents.
PL
Jakościowe regionalne produkty turystyki kulturowej przynoszą korzyści kulturowe, społeczne i ekonomiczne dla regionu i jego mieszkańców. Celem artykułu było przybliżenie wybranych produktów turystyki kulturowych na Litwie (produkty turystyki historycznej, etnoturystyki i kulinarnej). Badane produkty turystyczne cechuje autentyczność oraz odzwierciedlają one historię regionu. Jednak produkty te wymagają jeszcze udoskonalenia i ściślejszej współpracy ze specjalistami czy naukowcami. Także wiele problemów wynika z braku kompetencji menedżerskich i marketingowych ludzi odpowiedzialnych za ich realizacje. Mimo to już teraz przyczyniają się do podnoszenia świadomości regionalnej i przynoszą korzyści ekonomiczne dla regionu i jego mieszkańców.
EN
Cultural potential of the country can be an important factor in its economic development. The underlying assumption of using cultural potential for the development of cultural tourism is maintenance of buildings and objects of cultural heritage in good condition, their professional presentation and access to a general public. The aim of this paper is to highlight the fact that culture can play an important role in economic and social development of Slovakia and strengthen its competitiveness in the coming years. On the basis of secondary data it is necessary to analyze selected indicators of the Slovak economy towards residents of the country and also to highlight the development of tourism indicators, which greatly affect the country's economy.(original abstract)
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