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MĚSTSKÝ MARKETING – KONCEPTY, APLIKACE, KRITICKÁ ANALÝZA

100%
Ježek J.
Ekonomický časopis (Journal of Economics)
|
2011
|
vol. 59
|
issue 3
243 – 258
EN
The paper offers a critical evaluation of theoretical and application findings about city marketing. It deals with specifics and limits of use of selected elements of marketing theory in conditions of the cities. It comes to a conclusion that application possibilities are much more limited than theoretical expectations are. The reason is not only political environment where there a decision making about marketing use takes place, but also a difficulty and complexity of the city as the marketing entity.
2

MESTSKÉ SÍDLISKO - MENIACI SA PRIESTOR (NA PRÍKLADE PETRŽALKY)

100%
Janto J.
Etnologické rozpravy (Ethnological Disputes)
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2007
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vol. 14
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issue 1
108-116
EN
The paper focuses on the new urban spaces - housing estates, which are at the moment accommodating approximately one third of all inhabitants of Slovakia. The author examines the changes ongoing during the last 15 years in the largest Slovak housing estate of Petrzalka. He emphasises the improvement of the living environment, in particular the development of infrastructure, possibilities for free time activities, numerous green places etc. These factors the author identified as causes of the satisfaction, the author's informants expressed when talking about the estate. He pays attention to the developing activities of non-profit organizations as they are among the factors improving and enriching the inhabitants as necessary for achieving a satisfactory quality of the living environment. In the conclusion the author expresses his fears that further development of the estate could be limited to the technocratic solutions giving a way to a force of the developers without participation and on the expense of its inhabitants.
3
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Vývoj průmyslu na území Českých Budějovic od počátku 19. století do 80. let 20. století

88%
Dvořák J., Kubeš J.
Historická geografie (Historical Geography)
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2010
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vol. 36
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issue 2
255-289
EN
The paper deals with historical, geographic, urban and other aspects of the development of industry in České Budějovice from its beginning at the turn of the 19th century, during the subsequent periods of its development up until the end of the socialist period.
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