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A review of a book dedicated to the role of the spoken word in work of a librarian with the reader. This role originates both in the history of libraries and reading traditions and the new tasks faced by the libraries. The book highlights the role of the artistic text and the spoken word culture in working with children and young people. These two groups of readers and library users need positive patterns of speech and culture the most. The library, through its various types of audience creates recipients of culture and culture-shaping attitudes. It creates ties with rhetorical relations which are based on the living word.
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