Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Studia Ekonomiczne

Years help

  1. 1 2014

Authors help

  1. 1 Hołodnik D.

  2. 1 Perechuda K.

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  Wine production
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Value co-creation w gospodarstwach agrowinnych

100%
Perechuda K., Hołodnik D.
Studia Ekonomiczne
|
2014
|
vol. 185
225-232
PL
W artykule przeanalizowano paradygmatyczne aspekty nowoczesnych koncepcji zarządzania. Centralną osią współczesnych modeli biznesu, marketingu i zarządzania jest kreowanie wartości dla klienta. Przełamując powyższy jednokierunkowy aspekt oddziaływania na klienta, Autorzy w drugiej części artykułu przeanalizowali value co-creation (współkreowanie wartości dla klienta) w wybranych gospodarstwach agrowinnych we Francji i na Węgrzech.
EN
Value co-creation is a modern concept within customer value management, which can be a potential direction for the development of both new marketing concept and as a key factor in achieving competitive advantage. The implementation to the practice means the revolution of the strategic idea and suggest the new direction of development for modern business models. The article presents the impact of value co-creation in the frame of a theoretical (the influence to the modern management methods and models) and practical meaning (for example, different configurations of value co- creation in the services of touristic farms).
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.