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W przedstawionym opracowaniu omówiono podstawowe problemy związane z konstrukcją banków danych kwartalnych modeli gospodarki polskiej serii WK, które wynikają ze zmian struktury (rozbudowy) samych modeli oraz zmian zakresu danych udostępnianych przez GUS i NBP. (fragment tekstu)
EN
The aim of the study was to investigate the perception of online questionnaires(CAWI) as data collection tool in groups of users and potential users of this technique - marketing professionals. The study has been conducted on a sample of CAWI n = 198 persons, including 50 CAWI users at work and 148 non-users. There were mainly answers to open-ended questions analyzed, including word association test. The two groups did not differ substantially in their overall opinions. CAWI nonusers have more negative attitudes toward this research technique resulting from contact with the surveys as respondents. The users group sees both advantages and disadvantages of using CAWI in marketing research resulting from personal experiences from research process and results usage.
EN
Data collection from primary sources generates the highest costs and determines the quality of the collected data and the duration of the marketing research process. Methods of data collection are not precisely and univocally classified in the polish and international literature. The aim of this work is to fill the gap. The methods have been classified into survey methods (indirect and direct surveys), non-survey methods, and experiments. In addition, the classification includes appropriate technics and measurement instruments to apply in these methods. The article is of a conceptual character.
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W artykule omówiono: strukturę zbierania i przetwarzania danych w spisach w 2002 r., system zbierania i redagowania oraz podsystem kontroli i weryfikacji logicznej danych spisowych.
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