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Działania wpływające na wizerunek biblioteki na przykładzie doświadczeń Biblioteki Politechniki Lubelskiej

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Kotuła E.
Biblioteka i Edukacja
|
2016
|
issue 9
PL
W artykule przedstawiono, w jaki sposób w bibliotece prowadzone są reklama, marketing, promocja i public relations oraz jakie działania wpływają na jakość świadczonych usług i wizerunek biblioteki.
EN
In the article it is presented how marketing, advertisement, and public relations are organized in a library and what activities influence the quality of provided services and the image of the library.
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