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Wykorzystanie narzędzi marketingu internetowego w rozwoju przedsiębiorstwa z sektora MSP

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Wach D.
Współczesna Gospodarka
|
2012
|
vol. 3
|
issue 3
1-11
EN
This paper is a part of a larger series of publications on the effective use of the Internet by SMEs. This particular piece is focused on the means of new client acquisition, the use of corporate websites in corporate image creation, affiliate programs, and the creation of email campaigns using online tools.
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