“We Are Building Socialism” was the first newspaper, which came out in Nowa Huta in 1950-1956. From the perspective of discourse analysis, we can look at it as a kind of the guide on the new, socialist world. This vision was created specifically for a particular type of readers, which were workers arriving for the construction of a new city and in majority came from rural milieu. Therefore the way of writing, based on rigid rules of newspeak Stalinist period, have to be adapted to the perceptual capabilities of potential readers – mainly young people, who were in fact not used to reading the press. At the same time, the newspaper also includes a description of the world “here and now” in its local dimension. So if we know the principles of newspeak and we are able to decode it, we can also go behind the scenes of “The Great Construction” and look at everyday life.
The Austrian Alpine Association created the brand of Mountaineering Villages to promote a sustainable development of tourism and protect the entire mountain range. The idea of the Mountaineering Villages is the result of the cooperation of alpine associations with local tourist organisations and communities, with hoteliers and committed members of the population. In its policy, the initiative Mountaineering Villages outlines ideas about the ideal guest. It connects the tourists through publications, forms, structures and everyday practices to the villages. The article asks how this relationship develops and what ideas about the guests are created.
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