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EN
The article undertakes the topic of audio-visual media influence. As this topic can be analysed in different ways, the authoress limits herself to delivering an outline of the issue. First, such terms as influence, effect, and manipulation are explained. Secondly, the positive and negative effects of audio-visual media influence are presented on the basis of their fundamental functions: informative, educational, and entertaining. Thirdly, the selected theories of mass media influence are presented, as they result from the long-standing empirical research and make an important contribution into the study of media.
EN
The study examines the means by which historical sources are used in the school teaching of history (all within a historical context), as well as the transformation of student activities associated with these sources of information. It also touches on the state of research aimed at the teaching practice of history within German history didactics, which is the most advanced in this region, in the Czech and Polish milieu. Furthermore, it presents certain findings from the latest empirical investigations of this topic (2011–2014), in which the author either took part or initiated them. The text focuses on the analysis of three questionnaires that inquired about the sources which history teachers use most often in their lessons, information sources used for the selection of specific questions, the frequency of their inclusion and the level of assigned activities, with emphasis on modern media.
EN
The theoretical questions of the design and methodology of utilizing of audiovisual messages, which are drawn up for instruction constantly acquire major importance in the context of development of the multimedia systems. There is a question whether the possibilities of the instruction are described and investigated sufficiently in practice. This paper would like to indicate the well-arranged basic methodological roles of the use of audio-visual messages in instruction.
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