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EN
The article presents the specifics of the contextual use of the relative adjective Ural in qualitative meaning on the material of federal and regional newspapers published in the Sverdlovsk region. The axiological potential of the ottoponymic adjective is determined by the essential attributes of space as the fundamental reality of human existence. The analyzed material has shown that the augment of qualitatively-evaluative connotations of the relative adjective occurs due to the guidance of the value meanings by the context represented as the set of the typical compatibility of the word, due to the reflexive discussion of everything connected with the Ural region. At the same time, the axial “small homeland” is the nuclear component of the axiosphere “Ural”, verbally expressed by our lexemes our, native, nearest. In addition, the expression of qualitative characteristics of the adjective Ural is associated with a mental predetermined evaluation of abstract concepts. Set expressions (for example, the Ural character) functioning in the speech, the explication of the graduation of the relative adjective in the speech help to actualize the value conceptions about the Urals and their inhabitants formed in the consciousness of the native speaker.
EN
In this article, the authors address the problem of the representation of axiological components regarding modern society based on the material of the Kazakhstani press in Russian. As you know, the media is a kind of barometer of the “mentality” of society. Accordingly, the analysis of newspaper material allows us to judge the formed image of modern society in the axiological consciousness of Kazakhstani people. The purpose of the article is to identify ways and means of verbalizing value and value semantics in the language of the media texts, reflecting the processes of formation of modern Kazakhstani society. As well to make an analysis of axiological components of text world view together with its representation in press. The research being depicted in this paper required the detailed study of newspapers in Kazakhstan and shows its qualitative and quantitative analysis.
EN
This paper focuses on the issue of valuations and values in the chosen movies linked by the relationship of remaking. Its goal is to show that the complexity of multimodal texts, to which filmic texts and therefore remakes belong, makes it necessary to examine the axiological level of film texts too. In this way we hope to prove that the amply justified and evidenced axiological aspects of language (cf. Krzeszowski, Angels, Aspekty, Equivalence; Puzynina, “Językoznawstwo”, Język) are also a property of primarily visual film texts. Consequently, the very aspects of the relationship of remaking itself that the two films share, i.e. the fact that the film A Fistful of Dollars (1964) is a remake of Yojimbo (1961), is not examined in this paper. Instead, we restricted our attempt to showing how axiological charges and values are expressed in the process of remaking. The basis of the analysis is the compositional level and the compositional-narrative structure of filmic texts, a choice which correlates with the approach to multimodality of filmic texts described in Post (Film). The sample axiological analysis presented in the fourth section of this paper relies on the approaches of Krzeszowski (Angels, Meaning), Puzynina (“Językoznawstwo”, Język) and Post (Film). With the instruments selected from these works we underline the differences and similarities between values and axiological charges present in both films as well as their importance and impact on the overall meaning of filmic segments.
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