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EN
The paper focuses on the adaption of the theoretical models of the regional tourism competitiveness to the conditions of the Czech Republic. The authors of this study analyze a newly emerged theoretical model of regional competitiveness monitoring with respect to the current data availability. The ultimate aim is to specify a proposal for the Czech national tourism organization (CzechTourism) in terms of practical usage and monitoring of the competitiveness model. The principal question is how and why to monitor the competitiveness of a tourist destination at the regional and national levels in the Czech Republic. The next step of the project is the conducting of the research, testing of the model and the implementation.
PL
Celem artykułu jest zaprezentowanie koncepcji ekonomicznej wartości dodanej – EVA oraz wskazanie praktycznych obszarów jej wykorzystania w narzędziu, jakim jest zrównoważona karta wyników. Autor podejmuje także próbę odpowiedzi na pytanie, w których obszarach zrównoważonej karty wyników oraz systemie controllingu strategicznego może być wykorzystywana ekonomiczna wartość dodana.
EN
The article attempts to find an answer to the question whether economic value added EVA is the measure that could be used in the strategic controlling. The paper is devoted to the real meaning of the strategic controlling; the balanced result sheet and the ways to calculate the value-based performance measure - EVA. In the final part of the paper weak and strong points of the EVA concept have been presented, which on one hand determine, and on the other hand limit the possibilities of its use in the strategic controlling.
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