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Improving the quality of life through Balneotourism practices: the Bulgarian experience

100%
Stankova M. Z., Kirilov S. Y.
Ekonomia. Wrocław Economic Review
|
2017
|
vol. 23
|
issue 1
73-81
EN
Balneotourism is a traditional element of Bulgaria’s tourist destination image. The use of the healing powers of water, climate and mud deposits can be traced back to the old Thracian tribes that inhabited Bulgarian lands thousands of years ago. Bulgaria can successfully develop balneotourism and boost foreign visitors not only with its available natural resources, but also with great affordability of the health services offered. This is an opportunity to overcome the problem of season dependent tourism, as well as to increase revenues in the sector and the economy. At the same time, balneotourism and the establishment of the national health system allow for a real improvement in the quality of life of all the insured but particularly of people with disabilities. In that regard, the present paper analyses the origins, development and the current state of balneotourism in Bulgaria. Special attention is paid to defining the terms “balneology” and “balneotourism”. There are theoretical issues observed as well as significant aspects of the Bulgarian health system related to the utilization of the balneotourism product. Based on conducted research and analysis, recommendations are made aiming at further development of balneotourism and improvement of the quality of life of people with medical conditions and the disabled.
2

Health-resort complex development as a part of preventive medicine in the context of providing well-being

88%
Nestorenko T., Tokarenko O., Nestorenko O.
Ekonomia. Wrocław Economic Review
|
2017
|
vol. 23
|
issue 4
239 - 249
EN
The present paper analyses current state of health-resort industry in Ukraine. We define possibilities for its improvement according to the foreign experience. Subject of the paper consists in setting of organizational, economic, administrative mechanisms to ensure the functioning and development of health-resort complexes. In the paper special attention is paid to the functional structure of governing health-resort organizations, structure of a resort (spa) complex, and scheme of a consumer proceeding during the consumption of resort (spa) medical service while staying at Ukrainian health resort. Some significant aspects of international experience of organizing medical spa industry are observed. The research allows to formulate recommendations aimed to enhance further innovative development of health tourism as a ground for providing well-being of people.
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