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EN
The main aim of the paper is to assess possibilities of implementing behavioural approach and economic experiment in Polish studies in area of agricultural finance. There are two sub-goals: (i) highlighting methodology of economic experiment and indication of technical subtleties concerning agriculture; (ii) identification of potential areas of implementing behavioral approach and experiment in agriculture finance. The article verifies following thesis: economic experiment that was carefully planned and carried out, closely related to the behavioural approach , in addition to traditional research methods, contributes to clarification of more complex financial problems of agriculture. The article also presents the current state of research reffering to behavioral approach and economic experiment, as well as indication of potential areas of exploiting them in agricultural finance. Behavioural approach and economic experiment, complementary to traditional research methods , significantly enrich the research workshop of financiers. There are many limitations of using economic experiment. Both processes of integration of Polish financiers dealing with the agricultural sector and also establishment of cooperation beyond the rigid framework of research areas should be reinforced. Taking into account trends in development of modern economic sciences, behavioral finance with economic/financial psychology will play a more significant role in explaining financial processes of the agricultural sector.
PL
Decyzje dotyczące lokalizacji przedsiębiorstw są złożonym procesem i wymagają wnikliwej analizy wielu czynników. Okazuje się, że czynniki tradycyjne, utożsamiane często z kosztowymi, nie decydują zazwyczaj lub wyłącznie o wyborze lokalizacji przedsiębiorstwa. Wraz z postępem technologicznym i rozwojem społeczeństwa pojawiają się ciągle nowe czynniki, określane mianem nowoczesnych, które towarzyszą powstawaniu nowych działalności gospodarczych będących odpowiedzią na współczesne potrzeby konsumenckie, kreujące nowe produkty i usługi. Z reguły na decyzję lokalizacyjną wpływa szereg czynników zaliczanych zarówno do tradycyjnych (klasycznych), jak też nowoczesnych. W literaturze przedmiotu można spotkać również podział na czynniki „twarde” i „miękkie”, czyli wymierne i niewymierne, których udział w procesie decyzyjnym ma różną wagę, a zależy od rodzaju działalności i wielkości przedsiębiorstwa oraz etapu decyzyjnego. W procesie decyzyjnym zazwyczaj istotne znaczenie ma trudno mierzalny czynnik ludzki, odnoszący się do cech i motywów decydenta. Niniejsze opracowanie dotyczy omówienia i identyfikacji istotności współczesnych czynników, ze szczególnym zwróceniem uwagi na aspekt personalny podejmowania decyzji lokalizacyjnych.
EN
The decision-making process the enterprises have to go through in order to chose a location for their business is complex and involves many factors. Apparently, traditional factors which are often identified with cost-related factors are not the standard, or a sole basis for choosing a location for an enterprise. New factors continue to emerge, as a result of current technological progress and development of society. They are often referred to as modern factors and they accompany the birth of new businesses which respond to contemporary consumer needs and create new products and services. In principle, a decision concerning the location of business is influenced by many factors, classified both as traditional (classical) factors and modern factors. Furthermore, the literature in field offers a distinction between hard and soft factors i.e. measurable and non-measurable factors, which have a different importance in a decision-making process. Their impact is dependent on the type of business and a size of an enterprise and the stage of decision-making. Most commonly the human factor, related to decision-makers’ characteristics and motives, plays an important role in the decision-making process. This factor is rather difficult to measure. The paper discusses and identifies the importance of the modern factors, with a particular emphasis on the personal aspect of the decision-making process in locating enterprises.
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