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Paratekstowe strategie zachęcania czytelnika do lektury tekstów popularnonaukowych

100%

Piekarczyk D.

Poradnik Językowy

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2020

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vol. 776

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issue 7

7-20

EN

The author of this paper begins with showing the role played by covers today (a cover as a marketing tool used by a publisher, as a paratext presenting a publication and encouraging people to read it, and as a “commercial interpretation” of a text) and demonstrates that they are a special place where the intentions of the author of a text, the needs of its publisher, and the expectations of readers clash. She chooses the following specific issue as the object of her investigation: book metaphors used in paratexts of popular scientific studies. It has not been examined from this angle before. By analysing the metaphors used by publishers, she shows that they are strategies of attracting readers. The author focuses on the aspects of metaphors that allow publishers to achieve the objectives of not only typical covers but also ones imposed on popularisation of science. Analyses indicate that metaphors are applied mainly to stimulate the readers’ minds, to engage them emotionally, and to open them to the cognitive values brought by scientific knowledge.

2

Okładki polskich wydań utworów Jane Austen po 1989 roku

75%

Koziołkiewicz E.

Przegląd Humanistyczny

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2019

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vol. 63(2 (465))

91-104

PL

The graphic designs proposed by Polish publishers cannot be compared neither in number, nor in diversity to those presented by Margaret C. Sullivan in Jane Austen Cover to Cover: 200 Years of Classic Book Covers. Nevertheless, they are a valuable and still undiscussed source of knowledge on the Polish reception of Austen’s novels. Further information on this subject is provided in the first part of the paper by a compilation of book series in which some or all of the texts by Austen have appeared since the 1990s. The analysis of the book covers takes into consideration the relation between the design and the content of the narrative as well as the character of the artwork and its origin. The most popular were 19th century paintings (portraits, genre scenes, less frequently landscapes), film stills from the movie adaptations and floral patterns. As one of the aims of the study was to answer the question how the covers direct the reading process and place the text in the literary tradition, the remarks on the publishers’ choices were supplemented with the readers’ reviews. In the conclusion, it was suggested how the potential, new editions could be designed to stand out from the former ones.

3

The concept of paratextuality in literary genre Chick-lit

45%

Sikora A.

Forum Filologiczne Ateneum

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2021

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vol. 9

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issue 1

195-208

PL

Niniejszy tekst stanowi analizę pojęcia paratekstualności opartą na literaturze współczesnej. Obok części teoretycznej, dotyczącej konceptu Gérarda Genette'a, w artykule przedstawione zostały informacje na temat omawianego gatunku Chick-lit. Opisane zostały między innymi cechy gatunkowe, tło historyczne oraz notki biograficzne o autorkach analizowanych powieści. Z teorii Génette'a wynika, iż nieodłączną częścią książki, jako produktu końcowego, jest jej okładka oraz to, co czytelnik na niej znajduje. Są to między innymi tytuł, streszczenie, nie bez znaczenia jest również kolorystyka, czy chociażby umiejscowienie nazwiska autora. Wszystkie te elementy zostały szczegółowo opisane i poddane analizie zgodnie z założeniami koncepcji Gérarda Genette'a.

EN

This text is an analysis of the concept of paratext based on contemporary literature. In addition to the theoretical part concentrating on the idea of Gérard Genette, some information on the Chick-Lit genre appeared in the article. Among other things, genre characteristics, historical backgrounds and biographical notes of the authors of the analysed novels were described. Genette's theory clearly shows that an inseparable part of the book as a final product is its cover and what the reader finds on it. These are, among others, the title, abstract, of significance is also the colouring or even the location of the author's name. All these elements have been described in detail and analysed according to what Gérard Genette’s gives.

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Paratekstowe strategie zachęcania czytelnika do lektury tekstów popularnonaukowych

Okładki polskich wydań utworów Jane Austen po 1989 roku

The concept of paratextuality in literary genre Chick-lit