Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  book marketing
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Splývavé hranice v současné české literatuře pro děti a mládež

100%
Malý R.
Studia Slavica
|
2013
|
vol. 17
|
issue 2
161-168
EN
The paper examines the various manifestations of merging boundaries in contemporary Czech literature for children and young people, focusing primarily on the category of age. This confusion is often found in the literature. Author compiles own typology, in which there are four types of this trend: books for children, which are also an artistic artifact (books from Petr Nikl, Jiøí Èernický, František Skála); pictorial publications overlapping to non-fiction (Petr Sís, Renáta Fuèíková); books that are published in editions and modify signaling mistakenly focus on their children’s readers (Martin Reiner, Michal Viewegh, Pavel Šrut: Tři tatínci a maminka; Adam Votruba: Namažeme školu špekem – souèasný dětský folklór) and books that contain graphically separate passages for adults and children (Michal Viewegh: Krátké pohádky pro unavené rodiče; Tereza Šedivá: Příběh mimina s velkou hlavou).
2
Publication available in full text mode
Content available

Jak se vám líbí. Komunikační strategie českých beletristických nakladatelství

63%
Kirkosová K.
Slovo a smysl - Word & Sense
|
2018
|
vol. 15
|
issue 30
128-144
EN
In this paper, I focus on the changed dynamics of the book publisher-reader relationship. I built my argument on the assumption that, in parallel with socio-technological changes, the previous role of book publishers as necessarily invisible workers of Literature has changed. In newly defined public arenas on social networks, publishers discuss their books with readers, share their successes, challenge and persuade each other. The present study is of qualitative design with regard to data and analytical procedure used. That is, I work with pictures and conversations from book publishers’ official profiles on Facebook, as well as information gathered by semi-structured interviews with publishing professionals. In my analysis, I assess the proportion of personalized photos, investigate various ways books are presented, and focus on how publishers address their readers lexically. I offer interpretation regarding which publishers’ strategies could be read as a sign of literary discourse marketization, or its democratization, and why.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.