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Budowanie wizerunku jednostki terytorialnej na przykładzie województwa śląskiego

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Dewalska-Opitek A.
Zarządzanie Publiczne
|
2010
|
issue 4(12)
83-98
EN
Due to the processing competition, territorial units need to create their image of an attractive place. A region advanced in building a strong, adventurous image is the Silesian Voivodeship. This paper presents the Silesian image planned by the regional authority as well as marketing actions which enable to achieve the strategic goal.
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American political campaigns

100%
Benoit W. L.
Central European Journal of Communication
|
2009
|
vol. 2
|
issue 2(3)
225-231
EN
This essay provides a perspective on political campaigns in the United States. First, the historical background is discussed. Then the style of political actors is addressed. Campaign practices and the role of the media in elections are described. Finally, political culture and professionalization are discussed.
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Political advertising - a research overview

100%
Holtz-Bacha C.
Central European Journal of Communication
|
2018
|
issue 2(21)
166-176
EN
In the United States electoral advertising on television has always been the most important campaign tool. Even though social media are gaining relevance, a major share of the campaign budget still goes into TV advertising. In other parts of the world, electoral advertising on television is much more regulated, which may be the reason why this campaign tool has not reached the same relevance as in the U.S. Th is article provides a comprehensive overview of the different research perspectives and in particular discusses differences between the role of electoral advertising in the U.S. and other countries, which also pose a challenge for international comparisons.
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