Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Studia Politologiczne

Years help

  1. 1 2012

Authors help

  1. 1 Piontek D.

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  celebrization
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Ani słowa o polityce. Prasa kobieca jako kanał komunikowania politycznego

100%
Piontek D.
Studia Politologiczne
|
2012
|
vol. 24
149-167
EN
Contemporary political communication exacts seeking new areas of public presence of politicians. Women’s magazines have become one of the most promising channel of political communication because of reasons which are discussed in the article. The author argues that the growing importance of the press is an effect of political marketing (personalization and celebrization of politics), commercialization of the media (tabloidization of journalism), as well as changing expectations of audiences which are fragmented and uninterested in politics. These processes result in growing importance of the media which are not directly associated with politics. Politicians’ presence in the women’s magazines leads to intimization of political journalism creating new conditions of building political persona.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.