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EN
Popular culture constitutes an inseparable part of social life. New forms and means of cultural expression continuously come into existence. Social, economic, and cultural changes influence popular culture, which in turn affects attitudes and behaviours of various social groups in a variety of manners. The phenomenon of popular culture is also discussed from the perspective of educational processes. The learning process involves shaping attitudes towards reception of culture and the need for life-long learning. Polysemic nature of popular culture inspires various activities and actions, including the emergence of new jobs, such as a fashion technician, leisure market researcher, or video filmmaker. Among the jobs of the future, the following new ones are listed: a manager in multicultural context, theme park animator, and social marketing specialist. According to the prognosis for the job market, a job of the future is the job which enables great opportunities of employment and professional career. Popular culture generates new professions. Popular culture is an area, where (…) intergenerational or intercultural encounters may take place. A pedagogue learns from the young people about the things that are of importance and value to them (…). What should be emphasised here is the task of self-creation which is a difficult, regardless of age.
PL
Artykuł ukazuje przesłanki oraz proces wyłonienia się w Polsce nowego zawodu pedagogicznego: wychowawcy małego dziecka. Zawód ten pojawił się w polskiej Klasyfikacji zawodów na potrzeby rynku pracy w roku 2014 w związku z tzw. ustawą żłobkową. Jest jednym z nielicznych, dla których opracowano zweryfikowany empirycznie opis standardów kompetencyjnych. W Polsce posiada go jedynie 300 zawodów, w tym tylko pięć, które można określić jako pedagogiczne.
EN
The article shows the premises and a process of emerging a new pedagogical profession in Poland: the educator of a young child. This profession appeared in Polish Classification of Professions and Specialities for the needs of labour market in 2014 in the connection with the discussion on the so-called Nursing Law. Is one the few for which an empirically verified description of competency standards have been developed. In Poland they are only 300 professions with such standards, including only five, which can be described as pedagogical.
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