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Author analyses six selected comic books from popular series „Tytus, Romek & Atomek” by Henryk Jerzy Chmielewski, using unique communicativistic theory discovered by G. Habrajska and A. Awdiejew. She’s searching some verbal and non-verbal determinants, which are typical for the publicistic style (persuasion closed in words, persuasion extracted from words, self-contained persuasion). The effect of this research is a fact, that the comics by Chmielewski (primary classified as an artictic style) – has its characteristic persuasive purpose, through using all the elements of the publicistic discourse. According to that, the main purpose of the comics was: to indoctrinate young readers as the responsible participants of the community in Polish People’s Republic.   
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