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The role of conceptual integration and simple dynamic scenarios in the meaning construction of the mapping in mathematics

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Woźny J.
Cognitive Studies
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2018
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issue 18
EN
The role of conceptual integration and simple dynamic scenarios in the meaning construction of the mapping in mathematicsOver the last two decades the impact of conceptual metaphor and conceptual blending on mathematics has been extensively researched (Lakoff & Núñez, 2000; Fauconnier & Turner, 2002; Turner, 2005; Núñez, 2006; Alexander, 2011; Turner, 2012; Danesi, 2016; Woźny, 2018). This paper examines the manner in which simple dynamic scenarios allow, through the process of conceptual integration, for multiple ways of constructing the meaning of a mathematical mapping. The paper analyses selected fragments extracted from two popular academic mathematics textbooks to ascertain how the authors use a number of simple dynamic scenarios to explain the concept. The paper then demonstrates how these dynamic scenarios help to avoid the problem of circularity of the (static) formal definition of the mapping. The results of the study indicate that conceptual blending may account for the flexibility of mathematics and its effectiveness in modelling the world around us. Rola integracji pojęciowej i prostych scenariuszy dynamicznych w konstrukcji znaczenia odwzorowania w matematyceW ciągu ostatnich dwudziestu lat pojawiło się wiele publikacji dotyczących roli metafor oraz integracji pojęciowej w matematyce (Lakoff & Núñez, 2000; Fauconnier & Turner, 2002; Turner, 2005; Núñez, 2006; Alexander, 2011; Turner, 2012; Danesi, 2016; Woźny, 2018). W tym artykule badany jest sposób, w jaki proste scenariusze dynamiczne wpływają, poprzez proces integracji pojęciowej, na konstruowanie wielu znaczeń odwzorowania (funkcji) w matematyce. Badane są fragmenty dwóch popularnych podręczników matematyki, w których autorzy wyjaśniają pojęcie odwzorowania poprzez proste scenariusze dynamiczne, unikając w ten sposób błędu logicznego „nieznane przez nieznane", którym obarczona jest statyczna definicja odwzorowania. Wyniki analizy mogą sugerować, że elastyczność matematyki – jej niezmienna skuteczność w modelowaniu otaczającego nas świata – jest efektem procesów integracji pojęciowej.
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A Cognitive Linguistics approach to internet memes on selected Polish internet sites

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Ostanina-Olszewska J., Majdzińska-Koczorowicz A.
Cognitive Studies
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2019
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issue 19
EN
A Cognitive Linguistics approach to internet memes on selected Polish internet sitesThe present study aims to analyse selected internet memes as examples of social communication from the perspective of Cognitive Linguistics, and to examine more closely the relation between their visual and verbal aspects. Internet memes contain a wide range of constructions (necessary for rebuilding the semantic framework and extracting selected content), which are fragmentary but at the same time sufficient to induce a whole framework of meanings by using their salient features. The multimodal context is considered within the frameworks of conceptual metaphor theory (Lakoff & Johnson, 1980), construal (Langacker, 1987, 2008), frame semantics (Fillmore, 1988), conceptual blending theory (Fauconnier & Turner, 2002) and Discourse Viewpoint Space (Dancygier & Vandelanotte, 2016). The paper will present an analysis of the structure of internet memes, which are rich concepts that spread rapidly and widely, and also invite recipients to actively participate in the construction of the message, thus becoming contributors. Memy internetowe na wybranych polskich stronach internetowych. Podejście językoznawstwa kognitywnegoMemy są często bogatymi tworami, łączącymi konstrukcje i zabiegi językowe z elementami wizualnymi, które pomimo bycia jedynie cząstkowymi desygnatami, pozwalają na wydobycie ram semantycznych oraz zrozumienie określonych treści z często fragmentarycznego przekazu obrazka. Przyswojenie komunikatu odbywa się przy pomocy wybranych elementów językowych i ikonicznych osadzonych w kontekście multimodalnym.Celem artykułu jest analiza relacji pomiędzy aspektem wizualnym i werbalnym w wybranych memach internetowych, rozumianych jako przykłady komunikacji społecznej, przy pomocy narzędzi językoznawczych, m.in. teorii metafory pojęciowej i metonimii (Lakoff i Johnson, 1980), obrazowania mentalnego (Langaker, 1987, 2008), semantyki ramowej (Fillmore, 1988), teorii amalgamatów pojęciowych (Fauconnier i Turner, 2002) oraz perspektywy narracyjnej (ang. Discourse Viewpoint Space) (Dancygier i Vandelanotte, 2016).
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LEXICAL VS CONCEPTUAL BLENDS: HOW TO RECONCILE THE TWO?

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Mierzwińska-Hajnos A.
Acta Neophilologica
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2017
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vol. XIX/1
55-68
EN
The objective of this paper is to apply a revised model of conceptual integration as proposed by Brandt and Brandt [Brandt and Brandt 2005, 3, 216-249; Brandt 2013] to the analysis of recently coined neologisms expressed in the form of lexical blends. Assuming that lexical blending is one of the most productive word-formation processes [Lehrer 2003, 15, 369-382; Lehrer 2007, 115-133; Gries 2004, 415-428], the question arises whether it should be considered solely for morphological analysis, or rather viewed as a cognitively entrenched phenomenon. The case of Polish Miserikordyna that is to be scrutinized within the course of the proposed analysis opts for the latter, thus giving conceptual blends priority over lexical blends. To prove this, the analysis of the proposed neologism will be carried out with the aid of a six-space model as delineated by Line Brandt and Per Aage Brandt. It is going to be proved that lexical blends involve more than a morphological operation since the process of their creation starts at the conceptual level and is inextricably bound with on-line processing and on-line decoding. Therefore, the Brandt and Brandt model seems an appropriate framework as it may contribute to a more thorough interpretation and ultimate understanding of various instances of such lexical blends.
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Non-Commercial Advertisements: Multimodal Metaphor, Metonymy and Conceptual Blending at Work

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Ikere Z., Oļehnoviča I., Liepa S.
Research in Language
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2021
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vol. 19
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issue 3
305-314
EN
Nowadays the omnipresence of advertisements, and the necessity of conscious and subconscious mental interpretation of their hidden messages, can hardly be overlooked. In the present article, the authors attempt to provide additional evidence for the role of multimodal metaphor, metonymy, and conceptual blending in hidden cognitive mechanisms involved in the understanding and/or the correct interpretation of printed non-commercial advertisements and their overall communicative effect thus brought about. The objective is to consider and analyse text-image non-commercial advertisements randomly retrieved from the Internet; the analysis is carried out from the cognitive perspective and aims at discussing the functions of multimodal metaphor, metonymy and conceptual blending as powerful mechanisms exploited for creative purposes in advertising texts and accompanying images, and thus in conveying the central ideas embedded in the adverts.
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Decoding the Virus: Blending Patterns behind the Name “SARS-CoV-2”

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Bajerowska A.
Heteroglossia- studia kulturoznawczo-filologiczne
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2022
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issue 13
107-122
EN
The disruptive impact of the SARS-CoV-2 pandemic raised awareness of the need for elucidation of its’ conceptual framework among contemporary linguists. This paper attempts to reconstruct the most fundamental conceptual relations within the compound “SARS-CoV-2” in terms of the Conceptual Blending. The main hypothesis for this research states that certain compression patterns and the structural specificity of the emerging blend make the compound “SARS-CoV-2” an efficient conceptual and formal template for multi-scope blending in future linguistic research concerning mutations of the coronavirus. The topology of mental spaces, the emergent structure within the blend, main compression patterns emerging from specific contextual constraints, the interplay of various vital relations, the dynamics of change and the potential to scale down vital relations (transmissibility and transmission dynamics of the SARS-CoV-2 virus) will be outlined. A seven-space-model of the SARS-CoV-2 conceptual integration network will be proposed. The results of analysis of intra- and outer-spatial vital relations connecting the input spaces and respective compression patterns will be demonstrated with reference to similarities and differences between SARS-CoV and SARS-CoV-2.
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Surprising turns of the persuasive path – exploitation of conceptual blending in Polish medical advertising

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Wojtaszek A., Wojtaszek A.
Linguistica Silesiana
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2019
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vol. 40
7
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Konceptualizacje małżeństwa w Piśmie Świętym i polskich homiliach ślubnych – ujęcie kognitywne

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Drabik-Frączek B.
Polonica
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2016
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vol. 36
95-109
EN
The topic of this article is an overview and partial analysis of ways of marriage conceptualisations in Holy Scripture and Polish Wedding Homilies. Basing her observations on more than 50 homilies the author tries to show, firstly, how creators of homilies talk about the marriage and whether they use biblical conceptualisations of marriage or they propose their own marriage metaphors. Secondly, the author tries to discover what is the reception of those conceptualisations – both creative and derived from Holy Scripture (and if that is the case, the author checks whether this biblical provenience is recognisable and understandable). The chosen ways of conceptualisation of marriage are being analised in the article, using tools of cognitive linguistics – mainly cognitive theory of metaphor and theories of conceptual integration theory and conceptual blending.
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O znaczeniu myślenia kontrfaktycznego w przemianach wschodniorzymskiej religijności wobec serii katastrof epoki Justyniana

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Nowak M. H.
Historyka Studia Metodologiczne
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2022
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vol. 52
327-348
EN
In the sixth century, a series of natural disasters struck the Eastern Roman Empire, the most serious of which was the plague that raged from 541 to 542. The contemporary consensus is that Justinian's reign brought a fundamental cultural transformation and, according to Misha Meier's (2016) research, the plague marked a significant caesura in the transition from late antiquity to the Byzantine Middle Ages. The article is based on the assumption that the catastrophic events were a trigger for the transformation of the therapeutic piety, the development of which was conditioned by the ability to project the unreal. The purpose of the paper was to analyse counterfactual projections in rituals created as a response to the disasters besetting in the age of the Emperor Justinian. The author proposes to treat these religious formulas as visualised forms of counterfactual thinking based on the integration of cause and effect, according to the theory of conceptual blending. The article concludes that in case of the 6th century, counterfactual thinking enabled the transformation and development of early mediaeval culture and may have reduced the stress associated with the catastrophic events that affected the society of the Byzantine Empire.
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Singing in the blend: stagings of Verdi's operatic Shakespeare in the Czech Republic after 1989

51%
Havlíčková Kysová Š.
Theatralia: Revue současného myšlení o divadelní kultuře (Theatralia: The revue of contemporary thought on theatre culture)
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2021
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vol. 24
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issue Special_Issue
189-208
EN
The article deals with changes in creating scenography for productions of operas based on plays by William Shakespeare in former Czechoslovakia and the Czech Republic after 1989. The article discusses the procedure of a multimodal analysis of scenography based on blending theory approach. The 1991 production of Verdi's Otello of the Prague State Opera directed by Dominik Neuner and revived in 2009 by Lubor Cukr is used as an example of creating scenographic space for operatic Shakespeare. The scenography is understood as not only visual but multimodal component of theatrical performance. Vladimír Nývlt's concept of scenography for the Otello production is treated from the perspectives of multimodal analysis and examined in the context of other productions of operatic Shakespeare in the Czech Republic after 1989.
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Does Conceptual Integration Theory Possess the Cognitive Toolkit to Explain the Comic? Building Bridges Between Diverse fFelds of Linguistics in Respect of the English Humour

51%
Jabłońska-Hood J.
Półrocznik Językoznawczy Tertium
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2019
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vol. 4
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issue 1
PL
Niniejszy artykuł dotyczy mechanizmu funkcjonowania integracji pojęciowej, zwanej również teorią amalgamatów, która została stworzona przez Fauconniera oraz Turnera (1998, 2002). Jest również próbą ukazania, iż integracja pojęciowa może być uznana za potencjalną teorię humoru. W odniesieniu do wybranych przykładów humoru angielskiego, tj. żartu, komiksu oraz sceny z komedii, autorka próbuje pokazać, że teoria amalgamatów może posłużyć jako kognitywne narzędzie do wnikliwej analizy komizmu różnego rodzaju. Co więcej, autorka proponuje wprowadzenie terminu frame-shifting obok integracji pojęciowej do systematycznej analizy humoru. Frame-shifting to pojęcie wprowadzone przez Coulson (2017) do analizy żartów, i wydaje się być odpowiednie do studiów nad komizmem, aczkolwiek nie jest to zjawisko, które może samodzielnie objaśnić śmieszność, a powinno być raczej traktowane jako dodatkowy parametr integracji pojęciowej. W artykule autorka próbuje również sprawdzić, czy frame-shifting jest obligatoryjne dla humoru, czy też dotyczy to jedynie krótszych form dyskursu komicznego. Problem ten jest rozważany w konkluzjach artykułu, gdzie autorka argumentuje także, że amalgamat i przestrzenie mentalne powinny zostać uznane za podstawowy mechanizm wykorzystywany do studiów nad komizmem.
EN
In this paper, I would like to display the workings of the mechanism of conceptual integration theory (CIT for short), aka blending, as envisaged by Fauconnier and Turner (1998 & 2002). I wish to demonstrate that blending is a potential candidate for a humour theory. On the basis of a few chosen examples of English humour, specifically a joke, a cartoon and a scene from a sitcom, I hope to prove that CIT possesses a toolkit for an in-detailed analysis of any humour type. Further, I wish to argue that some examples of comedy may require the cognitive procedure of frame-shifting alongside CIT, in order to account for the funniness in a systematic way. Frame-shifting is a term proposed by Seana Coulson to be used in joke analysis (Coulson 2017). I would like to point to the fact that it may boost CIT in humour explanation. Yet it needs to be stressed that frame-shifting on its own canntot explain humour. It ought to be regarded as a parameter to be included within CIT. Futher, it is especially important to verify whether or not frame-shifting is always obligatory when studying comedy. Certainly, it is valid for shorter pieces of discourse, but its presence may not be required for all the other types of humour. The paper aims to refer to this issue in conclusive remarks, following the analyss of the comic. Additionally, I would like to demonstrate that blending can function as a higher-order theoretical paradigm which explicates humour origin and which interlinks with other well-established processes involved in any comic study, e.g. incongruity perception and/or resolution. I put forward that CIT is capable of complementing incongruity resolution theories in its power to explain the source of the comic. What is more, I would like to postulate that in its power to throw light on the humour source and origin, CIT may be assigned the status of a cognitive tool with which to explicate humour.
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