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Patriotyzm konsumencki w oczach konsumentów i producentów - wyniki badania pilotażowego w województwie kujawsko-pomorskim

100%
Szalacha-Jarmużek J.
Roczniki Naukowe Wyższej Szkoły Bankowej w Toruniu
|
2013
|
issue 12
449-474
EN
The article is based on a research run by author in 2011 in kujawsko-pomorskie region. The research analyzed a phenomenon of consumer patriotism. Author presents outcomes of that analysis, which was more a kind of a complex pilot studies and adds to it a broader context of conscious consumerism phenomenon.
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