Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 18

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  consumer culture
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
EN
This article aims to present the changes in the image of the McDonald’s mascot – Ronald. These changes are mainly set in the context of social movements for healthy food and issues of advertisement ethics – especially advertisement addressed to children. In the face of intensifying voices of discontent, the corporation is trying to re-create Ronald as the Spokesman, who responds to the challenges posed by the consumer requests. Despite these efforts he remains controversial and ambiguous, which is reflected in the subversive practices of using the clown character as a tool of artistic and political provocation
Stylistyka
|
2015
|
vol. 24
29-39
EN
The author adopts a broad definition of an artifact as an artificial creation that is created by man. Real and virtual objects, both artistic and utilitarian, are housed in the collection. This article aims to identify some trends, which are often contradictory, in the relationship between people and things that crystallized in the era of postmodern consumerism. These trends do not fall within the mainstream. Generally speaking, they are an expression of social discord on the destruction of items. The author addresses several topics: a) the inclination to save things that can be observed in contemporary literature. Images of trash, abandoned industrial sites and landfills of civilization induce nostalgia for the styles of the past. They are also a part of the identity of the individual; b) recycling and the recovery of specific things, which is visible both in the Internet space (also in the area of net-art) as well as in real life. This is an indication that in a civilization of overproduction, the repeated use of things may be a cultural pattern; c) as a result, the “de-aestheticization of art” and “aestheticization of everyday life” has blurred the line between art and utility and is the cause of the semantic and axiological instability of things. Differences in the perception of artifacts can result in serious conflicts that sometimes arise in the public space.
Communication Today
|
2017
|
vol. 8
|
issue 1
40–51
EN
Brands are an important element of consumer culture. They represent communication of symbolic meanings, in which they are realised, and confirm critical aspects in social, cultural and psychological life contexts. Not only is the function of brands to explain the world of (im)material values and options and make them accessible but they also aim to reduce feelings of uncertainty with regard to multiple purchase decisions in conditions of expanding consumer options. Historically, trademarks change the traditional personified relationships of trust between local merchants and customers and generate its new impersonal form in the global environment of interactive relationships of manufacturers and consumers. The modern consumer is thus no longer a passive object of pervasive techniques and manipulative strategies used by the retailers, but also an active actor in the processes of production, innovations, product presentation and creation of the brand value. The study aims to show that brands should be communicated as open contexts, inspiring and motivating the consumers to fulfil them, make them complete, adjust and develop them in accordance with who the consumers are and who they would like to become. In the current marketing context, the trustworthiness, meaningfulness and attractiveness of these contexts is reflected via the social environment of the dominant values (individualism and hedonism) represented by advertising slogans such as “Just Do It” or “No Limits”.
PL
The author claims that consumer culture is nowadays the key factor in the shaping of our society and of course also of educational environments. Therefore it is worth serious consideration and analysis. This article is devoted to the issues of most important features of consumer culture which, according to the author, are fundamental factors in shaping the context in which education takes place. The author includes among them: excessive consumerism understood as granting consumption the primary importance in the individual and social life, growth in importance of the fashion and displacement of custom, radical individualism, culture of hurry and displacement of culture of thought, and treatment of pleasure as the highest value.
EN
The purpose of the paper is to analyze the issue of the relations between being consumers and being citizens in the consumer society. Many researchers point to deepening crisis of mature democracy and a decrease in social and civil participation, which entails most developed and developing countries, including Poland. The phenomenon present in a context of consumer society and its culture are often indicated among causes of this state. Based on the analysis of social changes in modern world, Zygmunt Bauman arrives at a conclusion that as an individualized entity, the consumer is an enemy of the citizen. The citizen and the consumer have different interests, hierarchies of values and ways of perceiving the world. The Zygmunt Bauman’s thesis is being analyzed in the paper on the basic of author’s research results. In the first part of the study, the typical characteristics of “model” members of a consumer society in the liquid modernity era are discussed (with reference to Bauman’s and other authors’ views). The way a consumer society affects the mentality of its members (the consumers) and their relations with groups, or larger communities (especially civil participation) is addressed. The second part is devoted to the issue of relations between being consumers and being citizens and is based on the research results of author’s research results. The relationships between consumer orientations of AMU students and chosen elements of their civic and social participation are discussed. Finally, the study is concluded with an attempt at explaining the results of research with reference to Bauman’s concept.
EN
The purpose of this article is to provide a theoretical and empirical explanation of how the consumer socialization works with children of 7/8 years. This paper poses questions about the way brands are discussed in social situations in the environment of school class. It explores children’s socializations into consumer-brand relationships and the influence that marketing texts have on their everyday social experiences. The analysis of children’s talk about brands is critical in order to understand the ways that brands (with parents, siblings and peers) socialize them into consumer culture. The first section presents contemporary discussion of children’s consumption phenomena. The second section emphasis on researching with 14 groups of primary Polish pupils in Lublin. It uses data analysis born of in-depth interviews analysis. This study is based on principles of cultural studies and discourse and functional analysis which approach as a means to enhance richness and uniqueness in the area of children’s consumption. In order to understand children’s brand consumption the paper indicates five main functions emerged from the data: 1. Exploring consumer culture through play and gratification 2. Seeking safety in an overabundance 3. Identification and gender socialization 4. Belonging to a group and rivalry 5. Utilitarian functions. Author argues that consumption ideology and their discourses are not increasingly define children’s everyday social experiences. 7/8-year-olds were not a coherent group significantly interested in brands and consumption, but on the other hand, they were not a group that did not interested in them at all. Counter to the (mainly polish) literature children have not extensive knowledge of brands and brands are not so emerging in their lives.
EN
Postmodernity, also known as postmodern or late modern of clarity, it seems the key word in the description of modern culture and civilization. Stricter characterized for the consumer aspiration, the pursuit of materialistic values, hedonism, questioning the truth and the consequent relativism mean that preaching has it become an extremely difficult and demanding. The submitted paper the author raises the question whether this unfavorable context, the voice from the pulpit of the church has any chance of reaching the listener. Returns the first attention to the need for greater inclusion in the preaching of the situation in which the modern student living word of God, then outlines the genesis, the main assumptions of postmodernism and their consequences for the life of faith. In summary, attempts to formulate certain indications-tion concerning both the content and style of preaching in the simplifica-changed context.
9
Publication available in full text mode
Content available

On instant pedagogy

87%
PL
The main intention of this text is to show the interpretative track in the attempt to find the genealogy of expert appraisal. The main thesis expresses Zygmunt Bauman’s view of mutual connection between the weak and light status of identity in consumer culture and the tendency to create cultural practices in order to overcome that weakness, and to strengthen and confirm that status of identity. On the one hand, the main feature of consumer culture and our freedom expressed by consumption determines our identities and is the main reason for „corrosion of identity” (R. Sennett), but on the other hand it demands and generates the necessity of cultural institutions that guarantee its confirmation. Hence, we may find the reason for the so-called „counselling boom” and expansion of expert appraisal in our risk society. The presented text also shows the cultural background for cultural practices in the risk society and consists of the attempt to grasp social instant pedagogies. This phenomenon is analysed here by the role of advertisements and psychological guides as the main cultural practices of instant pedagogy. My intention seeks to bring to account often hidden and obvious practices, and to highlight in a critical manner the tendencies in our social milieu and in the face of „the unbearable lightness of consumption”.
Forum Pedagogiczne
|
2019
|
vol. 9
|
issue 2/1
265-281
EN
The article presents a philosophical analysis of the ethical identity of man as an exercise for today’s education. It consists of four parts. The first part focuses on the definition of ethical identity and its comparison with cultural identities. The other parts deal with the problem of cultural identities as a bearer of values, relevant to the consumer culture, such as change, visibility and predictability. Discussing these three values in the context of human moral actions allows a formulation of a conclusion about the need to focus education on ethical identity and to support these activities with humanistic education (in the field of philosophy, in particular). Furthermore, the article justifies that the very term “ethical identity”, if interpreted on the basis of classical metaphysics, can be an effective tool for pedagogical discourse. Therefore, attention is paid to the following key philosophical concepts: substantial unity of human being, man as the subject of human acts and freedom as a moral force.
PL
W tekście dokonano omówienia i podjęto dyskusję ze studium Łukasza Goryszewskiego STYLE KONSUMPCJI POLSKIEJ KLASY WYŻSZEJ (2014). W sytuacji wielości dostępnych lektur dotyczących zjawiska konsumpcji warto zwrócić uwagę na tę pozycję, gdyż dotyczy zagadnienia stylów konsumpcji specyficznej grupy – polskiej klasy wyższej. Tematyka bogactwa jest silnie obecna na łamach prasy codziennej, ale stosunkowo rzadko trafia na warsztat badawczy, zwłaszcza empiryczny – badania dotyczące bogactwa są zdecydowanie zaniedbane w porównaniu z badaniami biedy. Dzięki pracy Łukasza Goryszewskiego uzyskujemy wgląd w style konsumpcji (wybranych dóbr i usług: samochodów, ubrań, mieszkań oraz sposobów spędzania czasu wolnego) przedstawicieli polskiej klasy wyższej. Dopełnienie uzyskanego obrazu stanowi analiza wizerunku polskich elit, nakreślonego w wybranych serialach oraz czasopismach.
EN
The author of the text has discussed the study of Łukasz Goryszewski titled Styles of consumption of Polish upper class (2014). In the case of multiplicity of readings on the phenomenon of consumption available on the market, one should pay attention to this position, because it concerns the issue of consumption of a specific group – Polish upper class. The subject of wealth is widely present in the daily press, but it is relatively rarely examined by scientific research. Empirical studies on wealth are much more neglected in comparison to the studies on poverty. The book by Łukasz Goryszewski provides the reader with the insight into the styles of consumption (of selected goods and services: cars, clothes, housing and ways of spending leisure time) of the representatives of the Polish upper class. The analysis of the image of the Polish elite outlined in the selected series and magazines complements the obtained picture.
Amor Fati
|
2016
|
issue 2(6)
123-149
EN
Identity and human personality in the time of postmodern have a new meaning. It is a new con-sumer product. This thesis shows an essential view of identity as a brand, its multidimensionali-ty and isolate patterns that created personal consumer culture. Polish philosopher and sociolo-gist Zygmunt Bauman shows four main patterns: cars - walkers, wanderers, tourists and players. Other important patterns personal twenty-first century are homo consumerus and homo maller.
EN
The paper includes a pragmalinguistic and partially cognitive analysis of advertising texts presenting the phenomenon of expansiveness of the consumer culture language. The aforementioned expansiveness expresses itself not only in the selection of specific means of communication but also in the frequency of applications thereof. The aim of the paper was to classify mechanisms and ways of constructing persuasive messages containing lexemes which are typical for the consumer culture and form communication space for the new lexis such as: price, occasion, promotion, sales and their derivatives. Intentionally used linguistic formulas present the role of post-modernity in the process of shaping a person’s attitude towards reality, world of values and the value of language.
PL
Artykuł zawiera wyniki badań przeprowadzonych w latach 2012–2013, gdy zbadano rozwijanie przez rodziny oporu wobec konsumpcjonizmu u dzieci w wieku przedszkolnym. Celem badań było określenie warunków niezbędnych do rozwijania u dzieci w wieku przedszkolnym oporu wobec konsumpcjonizmu oraz przewidzenie środków edukacyjnych niezbędnych dla rozwijania oporu wobec konsumowania u dzieci. Badania były realizowane zarówno z użyciem jakościowej, jak i ilościowej metodologii badawczej. Wykorzystano obserwację reklam telewizyjnych, metody niedokończonych obrazków tematycznych rysowanych przez dziecko, rozpoznawanie reklam telewizyjnych, jak również kwestionariusz dla rodziców. Badania pokazały współczesną sytuację rodziny w zakresie wytwarzania oporu wobec konsumpcjonizmu u dzieci. Co więcej, zaprezentowały dotychczasowe doświadczenia konsumeryzmu u dzieci, włączając w to ich znajomość centrów handlowych oraz samego robienia zakupów, a także ich świadomość znaków i marek rynkowych. Artykuł rozpoznaje źródła najważniejszych informacji o konsumpcji i konsumpcjonizmie napotkane przez dzieci, którymi okazują się członkowie rodziny, rówieśnicy oraz mass media. Wiedza dzieci dotycząca reklam, a także ich świadomość najważniejszych elementów reklam telewizyjnych oraz ich postawy wobec tych zjawisk były również badane. Zgodnie z wynikami ankiety rozpoznano warunki edukacyjne znaczące dla rozwijania u dzieci w wieku przedszkolnym oporu wobec konsumpcjonizmu: proces edukacyjny zorientowany na dziecko dla wytworzenia oporu wobec konsumpcji, jak również dla wytworzenia krytycznej postawy wobec reklamy; postawy wychowawców i podejście do konsumpcjonizmu (włączając w to osobisty przykład dorosłego); nacisk na potencjalne zagrożenia, okoliczności i czynniki wpływające na niewłaściwą socjalizację dzieci (w odniesieniu do konsumpcjonizmu); wybór spersonalizowanych metod i środków edukacyjnych odpowiednich dla dziecka (włączając w to środki dla rodziców, jako że to oni mają rozwinąć opór wobec konsumpcjonizmu u swoich dzieci); wytworzenie odpowiedniego mikroklimatu oraz wzajemnego wsparcia i współuczestniczenia w procesie wytwarzania u dzieci oporu wobec konsumpcjonizmu.
EN
The article presents the results of the research on the development of 6–7 year old children’s resistance to consumerism in the family, conducted in 2012–2013. The research was conducted combining qualitative and quantitative methods of research. The method of interviews with the child and parents’ survey was applied. The research investigated the situation of the development of children’s resistance to consumerism in the family, disclosed children’s consumerism experience, which includes children’s knowledge of places of trade and their visits to them, children’s knowledge about the assortment of products, brands and the main providers of knowledge about consumption and consumerism for children, namely family members, peers and the media. The article also presents the analysis of children’s knowledge of advertising, children’s perceptions about TV advertising and their attitudes to it. Based on research results, educational conditions that are important for development of 6–7 year old children’s resistance to consumerism are distinguished.
PL
Twórczość Piera Paola Pasoliniego zawsze budziła kontrowersje i dzieliła publiczność na zagorzałych zwolenników oraz tych, którzy tę twórczość kategorycznie odrzucają. Lipowicz podejmuje próbę analizy oraz interpretacji ostatniego film Pasoliniego Salò, czyli 120 dni Sodomy (Salò o le 120 giornate di Sodoma, 1975) z filozoficznego oraz socjologicznego punktu widzenia. Stara się dowieść, że Salò jest niewygodnym i dlatego wyklętym arcydziełem kinematografii, które zarówno w sposób krytyczny, jak i pesymistyczny obrazuje przejście kultury zachodniej od nowoczesności do ponowoczesności. Ze współczesnej perspektywy dzieło to stanowi ważne upomnienie, aby pod płaszczykiem społecznej różnorodności nie zapominać o tym, że wciąż jako rzekomo wolni obywatele jesteśmy zmuszeni do życia i uczestniczenia w kulturze konsumpcyjnej, która nie tylko narzuca nam swoje idee, normy, wartości oraz obyczaje, ale także ingeruje w nawet najbardziej intymne rejony naszego życia.
EN
Pier Paolo Pasolini’s work has always attracted controversy and divided the audience into die-hard supporters and those who categorically rejected his works. Lipowicz attempts to analyse and interpret Pasolini’s last film Salò, or the 120 Days of Sodom (Salò o le 120 giornate di Sodoma /1975/) from the philosophical and sociological point of view. He argues that Salò is an inconvenient and therefore proscribed masterpiece of cinema, and that it shows the transition of the Western culture from modernity to post-modernity in a critical and pessimistic manner. From the contemporary perspective this film is an important reminder that we should not forget that under the guise of social diversity, we, supposedly free citizens, are forced to live in and participate in consumer culture, which not only imposes on us its ideas, norms, values and customs, but also interferes with even the most intimate areas of our lives.
|
2019
|
vol. 22
|
issue 2
67-82
PL
Celem artykułu jest ukazanie procesów socjalizacyjnych we współczesnej rodzinie ze szczególnym uwzględnieniem kontekstów przestrzeni życia codziennego, jakim jest kultura konsumpcyjna. Przedmiot analiz stanowi środowisko wychowawcze, jakim jest rodzina wraz z uwarunkowaniami socjalizacji związanymi z dominującą we współczesnym świecie kulturą konsumpcyjną. Wobec tak zarysowanej problematyki cel ten zostanie zrealizowany poprzez krytyczną analizę opracowań dotyczących przemian socjalizacyjnych ponowoczesnej rodziny i kultury konsumpcyjnej. Analiza przeprowadzona w artykule koncentruje się wokół trzech zagadnień. Nakreślony został jeden z kontekstów socjalizacji w rodzinie, jakim jest kultura konsumpcyjna. Następnie ukazano główne aspekty socjalizacji w rodzinie jako mechanizmu poznawania systemu znaczeń i wdrażania do uczestnictwa osoby w danym układzie społecznym. W wyniku przeprowadzonych analiz wyłoniono kilka wniosków. W nakreślonych kontekstach wskazano wyzwania, jakie stają przed procesem socjalizacji w rodzinie w odniesieniu do kultury konsumpcyjnej. Niewątpliwie socjalizacja konsumencka pozwala młodemu pokoleniu na odnalezienie się we współczesnym świecie. Ważne jest, aby socjalizacja nie tylko na tym się skupiała, ale także kształtowała umiejętność dokonywania codziennych wyborów.
EN
The aim of the article is to show the socialization processes at work in the contemporary family, with a particular emphasis on one of the contexts of everyday life which is consumer culture. The subject of analyzes is the educational environment of the family, along with the circumstances of socialization in the context of the consumer culture which dominates in the contemporary world. In the face of this problem, this goal will be achieved through a critical analysis of studies on socialization in the postmodern family and consumer culture. The analysis carried out in the article focuses on three issues. One of the contexts of socialization in the family, which is consumer culture, is outlined. Next, the main aspects of socialization in the family as a mechanism knowing the system of meanings and the implementation to the participation of a person in a given social reality. The result of the analyzes carried out led to several conclusions. In such contexts, the challenges faced by the process of socialization in the family with regard to consumer culture are indicated. Undoubtedly, consumer socialization allows the younger generation to find themselves in the modern world. It is important that socialization also shapes the ability to make everyday choices.
EN
The Wrestler is a film with many plot lines and is worthy of comprehensive analysis. Deep layers of hidden meaning are gradually uncovered for the audience as the hero’s perspective is adopted and life is seen through that prism. The author analyses the film in reference to popular culture and consumption. He seeks signs connected to patterns of consumer culture and displays the mechanisms by which the standardization of life, global uniformity and the terror of corporeality subjugate the individual. Finally, he looks at Aronofsky’s film from the perspective of the protagonist’s wanderings, of rites of passage, ritual process and the folk spectacle, which is a sort of game. The wrestler of the title role, played with bravura by Mickey Rourke, is in essence a tragic hero. We watch as he remembers his past fame, attempts to avoid further downfall, and finally, struggles for the right freely to choose his own fate (even though that choice means death) and to liberate himself from the shackles of the normative- -consumer cultural system. Aronofsky’s film belongs to the narrative tradition that tackles the great mythological subjects, such as the battle between good and evil, or between coercion and freedom.
18
Content available remote

Alice Through the Ages: Childhood and Adaptation

38%
EN
The paper is an identity-based analysis of Lewis Carroll’s Alice’s Adventures in Wonderland (1865) and two film adaptations, Walt Disney’s Alice in Wonderland (1951) and Tim Burton’s Alice in Wonderland (2010). Alice’s identity crisis identified in each of the Alice works was observed in view of Erik H. Erikson’s and James Marcia’s identity theories in order to reach conclusions pertaining to the nature of childhood and growing up in the Victorian era, in the mid-twentieth century, and at the beginning of the 21st century. As the three different Alice characters originated in different historical periods, their identity issues conditioned by their culture, society and circumstances reveal three different processes of identity formation. Due to the fact that while creating their adaptations both Walt Disney and Tim Burton relied on the expectations of their audiences more than the spirit of the literary original, much like Carroll’s work these adaptations serve as a good reference in reflecting the historical and cultural changes of children’s position in society.
HR
Rad se bavi analizom razvoja identiteta u Alici u Zemlji Čudesa (1865) Lewisa Carrolla i u njezinim dvjema filmskim adaptacijama, Alici u Zemlji Čudesa Walta Disneyja (1951) i Alici u Zemlji Čudesa Tima Burtona (2010). U svrhu razumijevanja krize identiteta glavne junakinje koja se očituje u svim trima djelima autorice su se koristile teorijama Erika H. Eriksona i Jamesa Marcije. Došle su do zaključaka u vezi s glavnim karakteristikama djetinjstva i odrastanja u viktorijansko doba, sredinom dvadesetoga i početkom dvadeset i prvoga stoljeća. S obzirom na to da su tri Aličina lika nastala u trima različitim povijesnim razdobljima, pitanja razvoja njihova identiteta pod utjecajem kulture, društva i okolnosti odrastanja sugeriraju tri potpuno različita procesa oblikovanja identiteta. Budući da su se pri stvaranju spomenutih adaptacija Walt Disney i Tim Burton vodili više očekivanjima publike nego odlikama književnoga originala, te su adaptacije dobra referencija za određivanje ključnih povijesnih i kulturoloških promjena povezanih s položajem djeteta u društvu.
DE
Ausgehend von Carrolls Werk Alice im Wunderland (1865) und den gleichnamigen Verfilmungen von Walt Disney (1951) und Tim Burton (2010) wird im Beitrag die Identitätskrise der diesen Werken gemeinsamen Hauptgestalt erörtert. Um Schlussfolgerungen zu den grundlegenden Merkmalen der Kindheit und des Heranwachsens nicht nur in der viktorianischen Zeit, sondern auch um die Mitte des 20. und zu Beginn des 21. Jahrhunderts zu ziehen, wird im Beitrag nach der Theorie von Erik H. Erikson und James Marcia gegriffen. Dabei wird festgestellt, dass die in unterschiedlichen historischen Zeitpunkten entstandenen Alice-Gestalten auch unterschiedliche Identitätsgestaltungsprozesse durchlaufen. Da sich Walt Disney und Tim Burton bei ihrer Verfilmung mehr von den Publikumserwartungen als durch die literarische Vorlage leiten ließen, wie auch Carroll selbst in seiner Romanproduktion, stellen die Verfilmungen einen willkommenen Anlass dazu dar, auf entscheidende historische und kulturelle Veränderungen in den zeitspezifischen Vorstellungen von der gesellschaftlichen Position des Kindes hinzuweisen.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.