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Consumerist Culture in Zygmunt Bauman’s Critical Sociology: A Comparative Analysis of his Polish and English Writings

100%
Brzeziński D.
Polish Sociological Review
|
2018
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vol. 201
|
issue 1
EN
In this article I analyze Zygmunt Bauman’s oeuvre on consumerist culture, from the Polish (1953–1968) and English (1968–2017) stages of his scholarly career. I demonstrate that despite the passage of many years and the numerous changes in the way Bauman approached sociology, it is possible to see considerable overlap between the interpretations that he advanced in the two periods of his career. In the first part of the article I focus on how Bauman’s observations-dating back to the sixties and relating to the theory of culture, Marxist theory, and the method of ideal types-found their reflection in what he called the “consumerist syndrome” (seen as a set of properties permeating all planes of social life). In the second part of the article I highlight the fact that his observations were inspired by a model of critical sociology that evolved from Antonio Gramsci’s “philosophy of praxis” and utopian thinking of an iconoclastic nature. And even though my analysis focuses on the denotative and conative dimensions of Bauman’s vision of consumerist culture, I also present more general conclusions regarding the continuity and variability of his entire sixty-plus years of scholarly activity. The article offers an opportunity for English-speaking readers to become familiar with Bauman’s Polish writings and should encourage further research in this area.
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Konsumpcjonizm wśród młodzieży akademickiej – zagrożenie dla idei zrównoważonego rozwoju w warunkach polskich?

84%
Marciniak M.
Podstawy Edukacji
|
2016
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vol. 9
199-211
EN
The purpose of this paper is to analyze the relationship between the development of the consumer society and sustainable development. The consumption is one of the crucial contemporary analytical categories. A number of social researchers claim, that we live in the consumer society. The phenomena specific to the consumer society are being considered as the threat for the sustainable development (in ecological and socio-economic context). The critical discourse over consumption is focused on the processes as: over-consumption of resources of natural environment, commodification, creation of false needs or consumerist culture. Among them, the growth of consumerism attitude is the main threat for idea of sustainable development. The paper examines the level of this attitude among young Polish men to estimate it’s threat for the implementation of sustainable development in Poland. The analyze is based on the findings of the research over consumer orientation towards commodities conducted in 2010’ among students of Adam Mickiewicz University.
PL
Konsumpcja to jedna z kluczowych współczesnych kategorii analitycznych. Badacze rzeczywistości społeczno-kulturowej diagnozują, że żyjemy w cywilizacji konsumpcyjnej, czy też społeczeństwie konsumpcyjnym. Zjawiska i procesy w nim występujące przez część analityków są rozpatrywane jako zagrożenie dla zrównoważonego rozwoju (w wymiarze ekologicznym, ekonomiczno-gospodarczym oraz społecznym). Dyskurs krytyczny wokół konsumpcji ogniskuje się m.in. na: nadmiernej eksploatacji zasobów środowiska naturalnego, urynkowieniu (władzy rynku), zmniejszaniu poziomu zaangażowania obywateli, kreowaniu fałszywych potrzeb konsumentów czy kultury konsumpcyjnej. Kluczowe zagrożenie dla idei zrównoważonego rozwoju stanowią zmiany aksjologiczne, przyjmowanie konsumpcyjnego stylu życia – postawy konsumpcjonizmu. W artykule podjęto próbę ustalenia, czy stopień nasilenia tej postawy w pokoleniu młodych Polaków może stanowić zagrożenie dla realizacji idei zrównoważonego rozwoju w naszym kraju. Kwestię zilustrowano wynikami badań nad syndromem konsumpcyjnym (kategoria Zygmunta Baumana) wśród studentów UAM.
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